DJX believes that things as part of the heritage from the former, but also in the evolution perpetually. Design is a process of metabolism, a process of continuous self-renewal. The DJX design team is constantly breaking down and blending into their designs, giving a new life to the previous one and allowing it to be reborn while destroying the original design.

The design needs to anticipate the future, interpreting and solving new social problems with each new definition of design. The relationship between design and business is also a kind of prediction, a prediction of business and aesthetics, a prediction of the future rather than the present and the past.