Sig Design 形格艺术∣Guangzhou Jiumaojiu Restaurant 九毛九

项目名称 Client: 九毛九 Guangzhou Jiumaojiu Restaurant

设计单位 Project planning: 上海形格艺术设计有限公司 SIG DESIGN CO.,LTD

主创设计师 Chief designer: 李睿、陶思伊、蔡静恩、张莉、温盈盈 Li Rui, Tao Siyi, Cai Jingen, Zhang Li, Wen Yingying

项目面积 Project area: 421 m²

项目地址 Location: 广州云城东路509号白云万达广场 No.509 East Yuncheng Rd Baiyun Wanda, Guangzhou, China

项目启动时间 Construction date: 07/2016 – 08/2016

摄影 Photography: Timeless

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面 – 简单的食材,丰富的表现力, 凝聚了山西人的智慧,以及对生活极致的追求。Noodle, as a simple food, has rich and powerful performance ability, condensed the wisdom of Shanxi people, the pursuit of beautiful life.

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空间的色彩基调是从具有代表性的三晋风貌中提炼,空间的平面展示使用制面原料和面的图像,以纹理,阵列等形式表现,营造品种繁多、造型各异的空间气氛。通过地图图形表现原料的地域性和时令性。文字以生活化的口吻,精确描述招牌面的选材、制作、工艺及口感。The basic color of space is inspiration from classic Shanxi ancient culture, the main element of graphic in the space is contained ‘noodle making’ and ‘raw noodle material’, represent by noodle texture and pile of noodle, to create a varieties of shapes and products atmosphere. Through map graphic represent the raw materials seasonal and regional characteristics. Words are described the noodle’s making process, material section and taste by oral style

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明档在空间中的设计参考了山西经典建筑元素,位置调整到客户的视觉中心,同时增加明档的开放性和戏剧舞台性。Cooking station design referred to the classical architectural elements in Shanxi Province, visual of the kitchen position adjustment to the center of customer, in order to increase the openness and drama effect.

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由于品牌核心是朴实,精进和匠心。设计师在山西建筑中寻找到一种元素同样具有这样的性格,那就是 – 砖。给人朴实沉静的感觉,匠人手工操作,以像素化的砌筑方法,垒砌中产生变化无穷的几何图形组合,从不同角度观察,透光不同,层次不同,稳中有变,通过在空间墙面和隔断中的运用,传达品牌独有的性格。Simple, diligence and ingenuity is the brand core value. Designer find an element in Shanxi architectures also have such character, the brick. Nature, simple, and quite, craftsman manual operation, to pixelate the wall, and create multiple geometry blocking, can be view as different angles, with different light, layers, renovate in steadiness, to express brand’s core characteristic by utilization on the wall and partition of the space.

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↓ 平面布置图 Layout

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↓ 立面图 – 1 / Section – 1

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↓ 立面图 – 2 / Section – 2

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