Sig Design 形格艺术∣Sephora 丝芙兰 佛山瑞安店

项目名称 Client: 丝芙兰佛山瑞安店Sephora

设计单位 Project planning: 上海形格艺术设计有限公司 SIG DESIGN CO.,LTD

主创设计师 Chief designer: 李睿、李晶、郜磊、袁豪 Li Rui, Li Jing, Gao Lei, Yuan Hao

项目面积 Project area: 382 m²

项目地址 Location: 佛山市禅城区祖庙路29号岭南天地商业大厦第一层017号商铺No.29 Zu Miao Rd, Foshan, China

项目启动时间 Construction date: 02/2016- 08/2016

摄影 Photography: 丝芙兰提供Sephora

设计概念归纳为:时尚、现代、个性。Design Concept: Fashion, Modern, Unique

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中国专卖店, 商店按照Sephora全球最新的标准商场要求进行设计和布置,特别是她醒目的黑白色店标和不断更新的商店布置。设计遵从统一的设计风格,又表现其与众不同。Exclusive Shop in China design and display follow the latest global standards of Sephora, especially the black and white sign and updating product display. Designed to comply with the unified style, and represent its unique characteristics.

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室外立面采用黑与白的店面形象,并且用波浪的线条来体现女性的柔美,动感酷炫的灯光与静止的黑白条状贯穿项目始终,也是动与静的结合。Exterior wall using black and white store image, waves reflect the female’s body curve, the shining lighting system with the black and white strip, express the concept of dynamic and static combination.

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用色块划分品牌区域,以鲜明的色彩来引导着顾客逐个探索化妆品店铺的每一个角落。丝芙兰的产品被精心地陈列在展柜上,利用上面颜色平面分布作为主要的引导方式,将目光引领到陈列的产品上。The utilization of color pattern, is aim to recognize differences of brands, and guiding customers explore every corner of the cosmetics shop one by one, it also can leading a client browsing of products.

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圆形的造型灯将空间的韵律调动起来。拐角处使用大量玻璃,增强了顾客对空间的感受,更通透。The shape of roundish light looks like a beating up rhythm of the space. Bunches of window in the corner, strength and optimize customer feeling in space, makes the space widely.

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↓ 平面布置图 Layout

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↓ 立面图 – 1 / Section – 1

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↓ 立面图 – 2 / Section – 2

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