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AK Plaza Bundang推出MUSEUM.C，将其长期运营的文化学院升级为一个位于零售、媒体与体验设计交汇处的当代文化平台。该项目被定义为“汇集并连接有意义内容的文化枢纽”，在百货空间内首次引入沉浸式、媒体驱动的文化场所，突破了传统零售建筑的既定想象。

AK Plaza Bundang unveils MUSEUM.C, a reimagining of its long-standing cultural academy into a contemporary cultural platform positioned at the intersection of retail, media, and experiential design. Defined as “a cultural hub that collects and connects meaningful content, ” the project introduces the first immersive, media-driven cultural space within a department store, challenging conventional expectations of retail architecture.

▼项目概览，overall of the project © Donggyu, Kim

MUSEUM.C并未沿用常规课堂式文化中心的模式，而是通过体验性与可适应性的建筑语言重塑这一类型学。空间可承载多元化的活动内容——从身心疗愈课程、媒体艺术体验，到电影放映、烹饪工作坊与人文学科讲座——呼应 AK Plaza “将非凡融入日常”的品牌理念。

Rather than replicating typical classroom-based cultural centres, MUSEUM.C reinterprets the typology through experiential and adaptive architecture. The space supports a wide range of programmes-from wellness sessions and media-art experiences to film screenings, culinary workshops, and humanities lectures-reflecting AK Plaza’s ethos of “bringing the extraordinary into the everyday.”

▼文化中心内部概览，overall of the project © Donggyu, Kim

项目位于百货动线的核心位置，入口被塑造为一个富有氛围感的“空间阈值”，打破商场内部可预期的节奏。一条修长的拱形通道通过先压缩后展开的空间序列，引导访客逐步进入，在无窗的室内环境中重置感官节奏、营造期待。

Located along a major circulation spine, the entrance operates as an atmospheric threshold that disrupts the predictable rhythm of the retail environment. A long arched tunnel, compressing then expanding, guides visitors through a calibrated spatial sequence that heightens anticipation and resets the sensory pace within the windowless department store interior.

▼入口拱形通道，the arched tunnel at the entrance © Donggyu, Kim

▼通道，the tunnel © Donggyu, Kim

进入内部后，MUSEUM.C呈现为一个可变形的室内景观。可移动墙体可顺畅收纳于拱形天花之中，使场地在小型工作坊、大型活动与开放式展览之间灵活切换，同时保持空间的视觉连续性与整体清晰度。

Inside, MUSEUM.C unfolds as a transformable interior landscape defined by movable walls that retract seamlessly into the arched ceiling. This system allows the venue to shift effortlessly between small-scale workshops, larger events, and open exhibition formats while maintaining visual continuity and spatial clarity.

▼可移动墙体可顺畅收纳于拱形天花之中，
movable walls that retract seamlessly into the arched ceiling © Donggyu, Kim

▼走廊，hallway © Donggyu, Kim

▼由窗口看教室，viewing the classroom from the opening © Donggyu, Kim

▼教室，classroom © Donggyu, Kim

▼天花板曲线与拱形元素相呼应，
the ceiling curve echoes the arch-shaped elements © Donggyu, Kim

空间核心是一座高达7米的拱形多媒体室，构成项目的视觉与结构中心。该装置支持完整的投影映射系统，弧形界面可实现近270度的沉浸式影像呈现，使观众被包裹其中，模糊建筑与媒体之间的界限。拱形语言亦延续至相邻空间，柔和的曲面天花营造出连贯而统一的感官体验。

At the centre, a 7-metre-high media arch anchors the project. Engineered for full Projection mapping, the curved surfaces enable nearly 270 degrees of immersive visual ontent, enveloping audiences and blurring the line between architecture and media. The curved language continues into adjoining rooms, where softly arched ceilings create a cohesive sensorial environment.

▼高达7米的拱形多媒体室，the 7-metre-high media arch © Donggyu, Kim

▼工坊空间，the workshop hall © Donggyu, Kim

▼烹饪工作坊，cooking workshop © Donggyu, Kim

▼烹饪工作坊细部，details of the cooking workshop © Donggyu, Kim

▼展示空间，display area © Donggyu, Kim

▼展台，display stand © Donggyu, Kim

▼细部，details © Donggyu, Kim

通过打破百货商场惯常的消费流线，MUSEUM.C 在商业语境中创造出停顿、探索与沉浸的片刻。它不仅是一处文化空间，更成为新的文化锚点——重新定义零售空间承载深度与转化性体验的可能性。

By breaking from the habitual flow of the department store, MUSEUM.C creates moments of pause, discovery, and immersion within an otherwise commercial setting. The project positions itself as a new cultural anchor—one that redefines how retail spaces can host meaningful, transformative experiences.

▼等候区，waiting area © Donggyu, Kim

▼细部，details © Donggyu, Kim

AK PLAZA MUSEUM.C
Location: Bundang-gu, Seongnam-si, Gyeonggi-do
Program: Cultural center
Year: 2025
Area: 435.17㎡
Client: akplaza_official
Space design: Indiesalon
Photographer: Donggyu, Kim

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