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Appreciation towards Urban Soul Project for providing the following description:

在圣托里尼这个以明信片般的白色极简美学闻名的目的地，Neema Maison Santorini酒店打破了固有想象。这座由Urban Soul Project事务所打造的全新酒店以大胆前卫的姿态，提供沉浸式、引领时尚的待客体验，重新定义了圣托里尼的旅居方式与感受。

In a destination known for its postcard-perfect whitewashed minimalism, Neema Maison Santorini breaks away from the expected. Designed by Urban Soul Project (USP) for Neema – Domes Resorts, this bold new hotel offers an immersive, fashion-forward hospitality experience that reimagines what a stay in Santorini can look and feel like.

▼项目概览，project overview © CREATIVE DIRECTOR

设计任务十分直接：“创造一个与众不同的作品”。最终，项目呈现的不再是传统的岛屿度假空间，而是一个建筑、时尚与自然相互碰撞的场域，以鲜明而精心策划的叙事展开。

The brief was simple: «Design something that stands out». The result is not your typical island retreat, but a space where architecture, fashion, and nature collide in an expressive, curated narrative.

▼建筑、时尚与自然辉映，architecture, fashion and nature complement each other © CREATIVE DIRECTOR

会“表演”的空间
A Space That Performs

设计的核心是一道雕塑感的金属“线条”，如同流动的线描画般贯穿整个酒店。它始于接待区，成为家具的一部分，勾勒建筑元素，最终凝结为一处受时尚插画与纺织工艺启发的惊艳墙面装置。这一强烈的设计动作奠定了空间基调：这里不仅是“被设计”的空间，更是“被编排”的空间。

At the heart of the concept is a sculptural metal “thread”, a continuous design gesture that weaves through the hotel like a line drawing in motion. It begins at reception, forming part of the joinery, outlining architectural elements, and culminating in a striking wall installation inspired by fashion illustration and textile craft. This bold feature sets the tone: a space not just designed, but choreographed.

▼编织图案，the brand motif © CREATIVE DIRECTOR

品牌标志性的红色在此担任主角，成为自信的叙事核心。它框定了接待区，出现在家具与装饰中，并在质感丰富的中性色调中有节奏地闪现，赋予结构感与鲜明的身份特征。

The brand’s signature red hue plays a starring role as a confident protagonist. Red is the colour that also frames the reception area, appears across joinery and furnishings, and cuts through textured neutrals with deliberate rhythm, adding structure and identity.

▼标志性的红色，the signature red © CREATIVE DIRECTOR

时尚与功能的交汇
Fashion Meets Function

行进至泳池区域，空间的叙事仍然明确但逐渐柔和。源自Neema编织品牌图案的定制瓷砖图案为泳池赋予生机。此处，自然的有机形态在此主导空间，包括雕塑般的躺椅，和作为空间焦点的戏剧性吧台。

As the journey moves towards the pool, the story becomes softer but no less defined. A custom tile pattern, derived from Neema’s woven brand motif, animates the pool area. Organic forms take over: sculptural sunbeds and a dramatic bar that doubles as centerpiece.

▼泳池区域，the pool areas © CREATIVE DIRECTOR

▼泳池区域细部，the pool area details © CREATIVE DIRECTOR

材质在这里成为设计语言：灰泥、木材、石材与织物在光影间进行触感的对话，将室外场所转化为一个经过风格化处理、几近戏剧化的舞台。

Here, materiality becomes language: plaster, wood, stone, and fabric engage in a tactile dialogue with light and shadow, transforming the outdoor space into a stylized, almost theatrical set.

▼多种材料的对话，dialogue with multiple materials © CREATIVE DIRECTOR

▼室外舞台般的空间，the outdoor stage-like space © CREATIVE DIRECTOR

如同时尚画框的客房
Guest Rooms as Fashion Frames

客房延续了叙事，并以更私密的角度展开，仿佛为一场时尚摄影而布置。灯光、材质与布局均经过精心构思，旨在让宾客如同置身一场策划好的场景，成为其中的主角。受更衣室启发的梳妆灯、仿佛布料拼贴的瓷砖图案，以及大胆定制的家具，为私人空间带来杂志般的能量。

Guest rooms continue the story from a more intimate angle, designed as if staged for a fashion shoot. Lighting, textures, and layout are intentionally composed to make the guest feel like the main character in a curated moment. Dressing-room-inspired vanity lights, tile patterns that recall fabric swatches, and bold custom furniture bring editorial energy into the private sphere.

▼叙事感的客房，the narrative guest rooms © CREATIVE DIRECTOR

标志性的红色在此再次出现，但这一次更为低调，呈现为融入床头板、卫浴细节与家具点缀之中。品牌图案则贯穿于饰面、墙板与内置装置之间，若隐若现，营造一种“感受多于显现”的存在感。

The signature red returns, this time subtly woven into headboards, bathroom details, and furniture accents. Everywhere, the brand pattern is integrated into surfaces, panels, and built-ins, an element felt more than seen.

▼客房空间，the guest room © CREATIVE DIRECTOR

▼红色饰面，the red surfaces © CREATIVE DIRECTOR

▼品牌图案的点缀，the embellishment of brand patterns © CREATIVE DIRECTOR

▼空间细部，space details © CREATIVE DIRECTOR

▼卫生间，bathroom © CREATIVE DIRECTOR

以设计重塑酒店体验
Redefining Hospitality Through Design

项目的核心并非“融入”，而是“突出”。它汲取自然的原始质感、时尚的张力与空间的精心编排，带来远比传统希腊Cycladic群岛风住宿更为动人的体验。在这里，建筑成为体验，设计成为身份，酒店则化为一场表演。Urban Soul Project在此为岛屿生活谱写了新的篇章。

Neema Maison Santorini is not about fitting in, it’s about standing out. It draws on the raw textures of nature, the expressive energy of fashion, and the thoughtful choreography of space to offer something far more compelling than the typical Cycladic stay. This is architecture as experience, design as identity, and hospitality as performance. It is a new chapter in island living, designed by Urban Soul Project.

▼岛屿生活新篇章，a new chapter in island living © CREATIVE DIRECTOR

PROJECT DETAILS
Project: Neema Maison Finikia Santorini
Client: Neema – Domes Resorts
Architecture & Interior Design: Urban Soul Project (USP)
Partners in Charge: Maria Tsaftari
Lead Architects: Polina Liarostathi, Nikoletta Daniil, Nikoletta Gkoka
Design Team: Mariza Argyrou, Andreas Daniel
For media inquiries, interviews or extra imagery please contact: publications@usp.gr

More: Urban Soul Project。更多关于他们：Urban Soul Project on gooood。

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