感谢 DEVOLURTION退化建筑 予gooood的分享。更多关于他们：DEVOLUTION on gooood
Appreciation towards DEVOLUTION for providing the following description:

本次Goldreif品牌体验中心设计以“模糊空间与生活场景的界限”为核心理念，我们希望这里不再是单纯的产品陈列空间，而是一个让人能够真正感受到生活气息的场景化空间。通过细腻的空间叙事，让参观者不仅能感受到橱柜产品的美观与功能，还能在其中体会到真实生活的触感与温度。

▼ 空间概念分析图，Spatial concept diagram © 退化建筑

The design of the Goldreif Shanghai Experience Center is guided by the core concept of “blurring the boundaries between space and life scenarios.” We envisioned this space not merely as a product display area, but as a scenario-based environment where visitors can truly sense the atmosphere of everyday living. Through refined spatial storytelling, visitors are able to appreciate not only the aesthetic and functional qualities of the cabinetry, but also experience the tactile sensations and warmth of real life.

▼ 外部概览，Exterior overview © 退化建筑摄影：Elias

▼ 正面入口，Front entrance © 退化建筑摄影：Elias

▼ 入口近景，Entrance close view © 退化建筑摄影：Elias

设计灵感来源于建筑大师密斯·凡德罗设计的范斯沃斯住宅。这座坐落于福克斯河畔的经典住宅以简洁的几何构成、通透的结构形式和对空间细节的极致追求而闻名。我们将这种建筑思维引入品牌体验中心设计中，将其视为一个建筑项目来打造，而不仅仅是一个传统的室内设计案例。在这个空间中，我们植入了一个独立的建筑框架结构，赋予空间以“建筑化”的特质，同时创造出开放与包容的场域。这个框架既是功能的载体，也是形式的表达，它与空间的材料、光线和产品展示形成了深度对话。

The design draws inspiration from the Farnsworth House, designed by the architectural master Ludwig Mies van der Rohe. This classic residence, located along the Fox River, is renowned for its clean geometric composition, transparent structural form, and meticulous attention to spatial detail. We introduced this architectural thinking into the design of the Brand Experience Center, approaching it as an architectural project rather than a conventional interior design case. Within the space, we incorporated an independent architectural frame structure, giving the interior an “architectural” quality while creating an open and inclusive atmosphere. This frame serves both as a functional carrier and a formal expression, engaging in a deep dialogue with the materials, lighting, and product displays in the space.

▼ 建筑化的室内框架，Architectural frame within the interior © 退化建筑摄影：Elias

▼ 场景化的展示空间，Scenario-based display space © 退化建筑摄影：Elias

▼ 材料与光线，Materials and lighting © 退化建筑摄影：Elias

▼ 体验中心一隅，A corner of the experience center © 退化建筑摄影：Elias

此外，在设计中高度关注细节的处理，尤其是在五金配件、不锈钢等工艺上，以细腻精准的手法体现品牌对于品质与工艺的极致追求。这些微妙的细节不仅是功能性的体现，更是整体设计语言的重要组成部分，彰显了Goldreif品牌的专业性与德国精工形象。

Furthermore, the design places great emphasis on detail, particularly in the craftsmanship of hardware fittings and stainless steel elements. These are executed with precision and refinement, reflecting the brand’s relentless pursuit of quality and craftsmanship. These subtle details are not only functional but also integral to the overall design language, highlighting Goldreif’s professionalism and its image of German precision engineering.

▼ 细节与工艺，Details and craftsmanship © 退化建筑摄影：Elias

▼ 入口细部，Entrance details © 退化建筑摄影：Elias

整体而言，这个空间不仅是一个产品的展示空间，更是一种生活方式的表达。通过对建筑语言与室内设计的融合，为Goldreif品牌创造了一个既富有建筑美学又贴近生活体验的全新品牌体验中心，为参观者带来沉浸式的空间体验。

Overall, this space is more than just a venue for product presentation—it is an expression of a lifestyle. By integrating architectural language with interior design, we have created a new Brand Experience Center for Goldreif that embodies architectural aesthetics while remaining closely connected to real-life experiences, offering visitors an immersive spatial journey.

▼ 庭院设计，Landscape design © 退化建筑摄影：Elias

▼ 庭院近景，Landscape close view © 退化建筑摄影：Elias

▼ 俯瞰庭院一角，Overlooking a corner of the landscape © 退化建筑摄影：Elias

▼ 庭院细部，Landscape detail © 退化建筑摄影：Elias

▼ 平面图，Plan © 退化建筑

项目信息
项目名称：Goldreif上海品牌体验中心
项目业主：Goldreif
项目地点：上海
建筑面积：246平方米
项目完成时间：2025年
设计团队：DEVOLUTION退化建筑
主创设计：汤建松、王琦
设计团队：林程辉、王娜
摄影师：Elias
庭院设计：石蛋景观
定制家具：集野木工
材料：不锈钢、混凝土、老洋松树芯

Information
Project name:Goldreif Shanghai Experience Center
Client: Goldreif
Project location: Shanghai
Gross built area: 246㎡
Project completion: 2025
Design Team: DEVOLUTION退化建筑
Main design: Tang Jiansong, Wang Qi
Design team: Lin Chenghui, Wang Na
Custom furniture: ZEA WOODWORKING
Photographer: Elias
Landscape：SHIDAN LANDSCAPE
Custom furniture: ZEA WOODWORKING
Materials: stainless steel, concrete,Old pine

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