The University of Hong Kong, founded in 1911, is the oldest tertiary institution in Hong Kong. It was granted a shield and a motto by the College of Arms in 1913, and throughout its history the University's visual identity has been firmly based on their display, often coupled the University's name. This is a distinction that resonates outside Hong Kong, particularly in the United Kingdom, other Commonwealth jurisdictions, and the United States. It is also a reminder of the University's antiquity, and a most dignified and effective corporate identity.