"We spend most of our time helping objects feel better about themselves"

Reddish is a design studio based in Jaffa, Israel.

The studio works with clients around the world, providing design services- from new concepts
to final product planning, as well as initiating projects of its own for exhibitions and worldwide
distribution.
Reddish was founded in 2002 by industrial designers Naama Steinbock and Idan Friedman.
Both born in 1975, graduated with distinction from H.I.T (Holon Academic Institute of
Technology), Israel.

Naama is a senior lecturer at the Industrial design department at H.I.T, where she has been
teaching since 2006.