LICO, meaning "to face" in Slovenian, accords highly with its business and design philosophy of "doing and creating". LI (Chinese, 力), meaning ability, efficiency and doing one’s utmost, is doing; CO (Chinese, 高), meaning concept, dimension and reaching a new high, is creating. In the view of LICO, an innovative, aesthetic and spiritual design solution only accounts for 50% of the whole design system, and the other 50% is accomplished by its execution efficiency and guidance.