LAAB is a creative collective transforming the built world through strategic design.
Founded in 2020 by architect and creative thinker Michel Lauzon, LAAB advocates a novel and disruptive approach to design services, intent on anticipating clients’ business imperatives and empowering them with integral value proposals for users, the community – and themselves. Its creative collective leverages STRATEGIC DESIGN - a cross between design thinking and strategic consulting - that can tame the world’s most wicked design challenges and release every project’s hidden potential for greatness.