I started my practice in los angeles when I graduated from university but I had been doing small design projects for my father who was a developer since I was about fifteen . I would develop graphics for his projects to earn some extra money and from this experience I knew that I wanted to that professionally.
I define our practice as very bi-polar because on one side our approach is very intuitive and spontaneous and on the other side it’s almost scientific, not in that we believe in focus groups and surveys or that sort of thing but in how we test our ideas and support them with a methodology – ultimately you have to try to find a way to make design assertive and achieve your objectives.