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Appreciation towards EONSLD for providing the following description:

在十月揭晓的Frame Awards中，位于圣水、处于品牌营销前沿的 Tamburins 圣水旗舰店荣获“最佳灯光运用奖”与“年度单品牌商店奖”两个奖项。Tamburins是一个以“通过香气探索未定义的美”为品牌理念的香氛与香水品牌。本项目由The System Lab担任建筑设计事务所。

In October, the winners of the Frame Awards were announced, and the Tamburins Seongsu Flagship Store, located in Seongsu, at the forefront of brand marketing, received awards in two categories: Best Use of Light and Single-Brand Store of the Year. Tamburins is a fragrance and perfume with the brand identity of “exploring undefined beauty through scent.” The System Lab was the design architect of the project.

▼项目概览，Overall view © Joonhwan Yoon

“我们希望通过灯光揭示建筑第一印象所带来的结构力量，同时追求一种如香气般温暖的光线弥散在整个建筑中的灯光设计。”——来自本项目灯光设计团队 EONSLD 的说明。

“We wanted to reveal the structural strength of the first impression through light, and we pursued a lighting design that feels as if the warmth of that light spreads throughout the building like a fragrance,” EONSLD, lighting designers of the building.

对比强烈的建筑形态在灯光的映照下被感知为一个统一的空间，从而营造出和谐氛围，展现出Tamburins圣水旗舰店独有的空间体验。

The contrasting architectural shapes are perceived as a unified space through light, creating harmony and evoking a unique atmosphere distinctive to Tamburins Seongsu.

▼一个统一的空间，A unified space © Joonhwan Yoon

建筑的再诠释
Reinterpretation of the architecture

Tamburins圣水旗舰店代表了一种新的建筑设计理念，它打破了室内与室外、立面与内部设计之间的界限。在保留原有结构宏伟感的同时，通过玻璃墙重新定义空间，以展现新的场所感，这一策略成为其独特而创新灯光设计的出发点。细腻的灯光照亮建筑下方的结构，以勾勒出其轮廓，表达空间的庄重氛围。相对地，透明的玻璃盒子式内部空间因其材质特性，使内部光线得以向外流动。穿过玻璃墙的室内灯光仿佛香水从瓶中喷出时弥散的场景，营造出朦胧的氛围。这种向外扩散的灯光模糊了内外边界，吸引路人进入空间。

▼3D模型，Design Sketch © EONSLD

The Tamburins Seongsu store represents a new concept in architectural design, where the boundaries between interior and exterior, as well as facade and interior design, are dissolved. Preserving the grandeur of the original structure, while capturing the novelty of the new space by redefining it with glass walls was a priority. This approach led to a unique and innovative lighting design perspective. Subtle lights illuminate the lower part of the structure to highlight its silhouette, expressing the grandeur of the atmosphere. In contrast, the transparent glass-box interior space allows internal light to spill outward due to the nature of the glass. Interior lights passing through the glass wall mimic a scene of a perfume sprayed from a bottle that creates a misty ambience. The light spreading to the surroundings blurs the boundary between inside and outside, which can attract passersby into the space.

▼侧立面，Facade © Joonhwan Yoon

▼透明的玻璃盒子式内部空间，Transparent glass box interior © Joonhwan Yoon

▼内部空间看向室外，Interior space looking out © Joonhwan Yoon

无形之光
Invisible light

本案灯光设计的核心理念是“无形之光”。

The key point of the lighting design is “invisible light”.

“光源的眩光会影响视觉舒适度，”EONSLD团队的灯光设计师解释道，“我们精心调整灯具角度，使其散发出柔和的光晕，并将其嵌入，从而在视觉上做到‘不可见’。”

“The glare from the light source affects visual comfort,” explain the lighting designers from the EONSLD team. “The fixtures were carefully aimed to create a soft glow to the space, and to be recessed so they can be invisible.”

▼前台接待处，Reception © Joonhwan Yoon

▼主要室内空间，Overall view of interior space © Joonhwan Yoon

事实上，当你造访Tamburins圣水旗舰店时会发现，大多数灯具都被隐藏于天花板与墙体中。这不仅仅是为了照明，更是对用户体验的一种体贴设计。在空间中，灯光不仅是简单的照明工具，更是一种不可或缺的设计元素，是决定空间是否卓越的关键所在。

Indeed, when visiting the Tamburins Seongsu flagship store, most of the lights are recessed into the ceiling and walls. This is not only to illuminate the space, but also a considerate design to ensure a comfortable user experience. In a space, light is not just a simple source of illumination, but also an essential design element and the most crucial point that can make a space outstanding.

▼材质近景，Material close view © EONSLD

▼材质细部，Material details © EONSLD

“灯光是空间的最后一种饰面材料，”EONSLD首席执行官郑美（Jeong Mee）表示。“无论是建筑、室内还是空间设计，唯有在最后注入光线，才能真正显现其形态。”

“Light is the last finishing material for space,” states Jeong Mee, CEO of EONSLD. “Whether it is a space, interior, or architecture, light must be poured out last to bring out the form.”

▼3D模型，Simulation © EONSLD

Technical Sheet
Official Project Name: Tamburins Seongsu Flagship Store
Location: Seongsu, Seongdong-gu, Seoul, South Korea
Client: iiCOMBINED
Architect: The System Lab
Project Manager: Mee Jeong
Design Team: EONSLD Design Team3
Collaborators
Suppliers: Sfeel Korea, KKDC, RAAT, Light& Style, Dayoon Design
Lighting Designer: EONSLD
Project Sector: Retail lighting design
Budget: Confidential
Project Completion Date: 2023. Nov. 18
Photographer: Joonhwan Yoon

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Tamburins Seongsu Flagship Store Lighting Design by EONSLD