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随着全球各地的文化遗产机构寻求重新激发参观热度并拓展收入来源，AURA 系列这一长期、场地特定的多媒体沉浸体验，已被证明是一种有效的解决方案，用于重塑公众对历史场所的参与方式。该系列由全球领先的娱乐工作室 Moment Factory 历时九年打造，通过灯光、音乐与投影映射的协同编排，揭示文化遗产场所的建筑之美与层叠的历史内涵。目前已落地四个标志性地点：蒙特利尔圣母大教堂、巴黎荣军院穹顶、旧金山恩典大教堂以及魁北克市圣罗克教堂。这些项目整体获得了国际范围的广泛认可，包括 THEA 杰出成就奖、多项 PRIX NUMIX 奖项，以及最近荣获 Communication Arts 互动竞赛大奖。

As heritage institutions worldwide look to reinvigorate attendance and diversify revenue streams, the AURA series of permanent, site-specific multimedia experiences has established itself as a proven solution for renewing public engagement with historic sites. Developed over nine years by leading global entertainment studio Moment Factory, the series orchestrates lighting, music, and projection mapping to reveal the architectural wonders and layered histories of heritage sites, so far including four marquee locations: Montreal’s Notre-Dame Basilica, Paris’s Dôme des Invalides, San Francisco’s Grace Cathedral, and Quebec City’s Saint-Roch Church. Collectively, these projects have earned international acclaim, including a THEA Award for Outstanding Achievement, multiple PRIX NUMIX awards, and, most recently, recognition as the winner of the Communication Arts Interactive Competition.

▼光影与建筑细部的融合表达，
Integration of light and architectural details © Moment Factory

这些沉浸式体验在夜间为文化遗产场所注入新的生命，通过光影重塑室内空间，以全新的方式呈现数百年来积累的传统、工艺与艺术。借助逐像素级的精准投影映射，AURA 强调那些在白天往往被忽视或难以察觉的建筑细节，例如穹顶曲线或石柱肌理。同时，原创的交响乐配乐在空间中流动，与视觉内容同步，使观众沉浸于场所精神（genius loci）的情感表达之中——在这里，建筑不仅是背景，更成为叙事的一部分，并在演出中作为“角色”不断演变。

These immersive experiences breathe new life into heritage sites after dark, transforming their indoor spaces by illuminating centuries of tradition, artistry, and craftsmanship in new and unexpected ways. With precise, pixel-by-pixel projection mapping, AURA experiences accentuate architectural details that often go overlooked — or can be difficult to discern — in daylight, such as the curvature of vaulted ceilings or the texture of stone columns. Together with an accompanying original orchestral score that flows through the site in sync with the visuals, audiences are drawn into an emotional expression of a site’s genius loci — spirit of place where the architecture becomes an integral part of the narrative, evolving as a character within the show itself.

▼观众聚集于礼拜堂空间观看光影演出，
Audience gathered in the chapel for immersive show © Moment Factory

不同于短期灯光秀，AURA 体验在设计之初即与各场地及其管理方紧密协作，严格遵循文物保护标准，并着眼于长期运营。所有技术设备均经过精心整合，几乎不可察觉，常被隐藏于与原有材料与结构相匹配的构件之中。最终呈现的是一种永久性装置：既尊重场地完整性，又让技术退居幕后，使观众得以全然沉浸于其震撼之美中。“ AURA 是对共同文化遗产的一种揭示与分享，面向最广泛的公众，”Limoilou 教区主任神父 Julien Guillot 表示。“AURA 也成为我们服务的一部分，以确保圣罗克教堂的长期存在并推动其持续保护。”

Unlike temporary light shows, AURA experiences are designed in close collaboration with each site and its stewards to meet rigorous conservation standards with an eye to longevity. Technical equipment is thoughtfully, almost imperceptibly, integrated, often concealed in housing finished to match the venue’s existing materials and structural elements. The result is a permanent installation that not only respects the integrity of the site, but lets technology recede into the background so that visitors can be fully absorbed in its breathtaking beauty. “AURA is a revelation and a sharing of a common heritage, with the widest audience possible,” explains Father Julien Guillot, Parish Priest of the Limoilou Parishes. “AURA is an addition to our offering to ensure the permanence of the St-Roch Church and preserve it for the long term.”

▼历史装饰与数字影像的融合表达，
Fusion of historic ornament and digital imagery © Moment Factory

一座大教堂、一个穹顶、一座主教座堂、一间教堂：AURA 的发展历程
A basilica, a dome, a cathedral, a church: the rise of AURA

AURA 于 2017 年在蒙特利尔圣母大教堂首次推出，作为城市 375 周年庆典的一部分。此后，它逐渐发展为 Moment Factory 的标志性可扩展产品，推动全球文化遗产的再发现。其首个版本证明，沉浸式体验不仅可以与仍在使用的宗教空间和谐共存，还能通过强化其情感感染力，增强不同年龄观众的敬畏与精神体验。AURA 的每一次呈现都源于其所在场地的独特特征，同时依托一套成熟的创意与技术框架，使其能够适应不同的建筑类型与保护要求。

Launched in 2017 at Montreal’s Notre-Dame Basilica, as part of the city’s 375th anniversary celebrations, AURA has since grown into a signature and scalable Moment Factory offering, catalyzing the rediscovery of heritage sites worldwide. Its inaugural edition, in the studio’s hometown, was the first of its kind to show that an immersive experience can not only comfortably coexist with the spiritual function of an active place of worship, but also complement its mission by amplifying its power to inspire awe and devotion in audiences of all ages. Each installment of AURA grows out of the distinct character of its host site, but relies on a fine-tuned creative and technical framework that adapts to diverse architectural and conservation contexts.

▼穹顶空间中的激光与投影交织，
Laser and projection intersecting beneath the dome © Moment Factory

在 2023 年的第二次推出中，该框架被应用于法国最具代表性的纪念性建筑之一——被列入联合国教科文组织名录的荣军院金色穹顶（面积达 3500 平方米）及其六座礼拜堂。该项目与军队博物馆策展人及文化事务部门密切合作，通过沉浸式叙事再现建筑建造历史、法国历史地位以及其持续的精神影响。在这样一个宏大的空间中（声音回响可达 10 秒），视觉与声学的精确调校尤为关键，体现了 Moment Factory 在严苛条件下执行复杂项目的能力。

For its second edition in 2023, that framework was applied to one of France’s most emblematic monuments: the 3,500 m² gilded dome at UNESCO-listed Hôtel des Invalides, as well as its six chapels. Developed in close collaboration with Musée de l’Armée curators and the Direction régionale des affaires culturelles, AURA Invalides uses immersive multimedia storytelling to evoke the monument’s construction, place in French history, and enduring inspirational power. Doing so in a space of such epic proportions, where sound can reverberate for up to 10 seconds, required meticulous calibration of visuals and acoustics — a testament to Moment Factory’s ability to execute its approach under strict conditions and at a monumental scale.

▼空间中轴线上的沉浸式视觉体验，
Immersive visual experience along central axis © Moment Factory

▼火焰意象映射于穹顶与立面，
Flame-like visuals projected onto ceiling and façades © Moment Factory

2025 年，AURA 系列迎来两项新作，体现出该形式日益增长的影响力与灵活性。在旧金山恩典大教堂中，叙事结合城市开放与环保理念，在新哥特式混凝土结构的垂直空间中展开，使自然与精神空间形成对话。另一项 2025 年作品——魁北克圣罗克教堂 AURA，则以周边景观为灵感构建象征体系，同时回应社区不断变化的文化结构。这些新版本还首次引入旁白系统，以及配套网页应用，提供实时翻译与额外历史信息，使体验延伸至观展之外。

In 2025, two new AURA experiences joined the series, reflecting the format’s growing popularity and increased agility. At Grace Cathedral, site-specific storytelling reflecting the city’s ethos of openness and environmental consciousness unfolds within the vertical expanse of its Neo-Gothic concrete architecture, placing the natural world in dialogue with the space’s spiritual identity. The other 2025 debut, AURA Église Saint-Roch in Quebec City, weaves symbolism inspired by the surrounding landscape, while paying tribute to the neighborhood’s evolving cultural fabric. These new editions also marks the introduction of two series firsts: a voice-over and a companion web application offering real-time translation and supplementary historical context that extends the experience beyond the visit.

▼金色光影覆盖拱顶与结构节点，
Golden illumination across vaults and structural joints © Moment Factory

以保护为导向的巨大技术工程
A massive technical feat, guided by a philosophy of conservation

每一项 AURA 体验的实施，都始于大规模三维扫描，通过无人机摄影测量构建精确数字模型，使投影映射能够精准匹配空间尺寸，从而强化而非干扰观众体验。同时，还需针对每个空间建立独特声学模型，以定制相应音乐。“文化遗产建筑要求精确、谨慎、尊重以及对不同保护体系的适应能力，”Moment Factory 创意总监 Patricia Ruel 表示。“每个场地都是我们的起点与灵感来源，其建筑、历史、文化与社区共同引导创作决策，使新老观众得以重新发现其价值，同时确保其完整性与原始功能。”为支持长期运行，Moment Factory 开发了专有软件平台 X-Agora，用于在复杂空间中同步媒体、灯光与声音。

Executing each AURA experience begins with an extensive 3D scanning process, using drone photogrammetry to create a precise digital model of the site. The model allows for projection mapping that’s configured to the space’s exact dimensions, so that visuals can seamlessly align to sharpen — rather than distract from — the audience’s experience of it. Equal care and specificity is needed to define the unique acoustic profile of each space, so that a musical score can be tailored to it.“Heritage architecture demands precision, care, respect, and the capacity to adapt to unique preservation frameworks,” says Patricia Ruel, Creative Director of AURA at Moment Factory. “Each site becomes our starting point and greatest source of inspiration, with its rich architecture, history, culture, and community guiding every creative decision, allowing new and returning visitors to rediscover it, while preserving its integrity and original purpose.”To support these long-term installations, Moment Factory relies on a proprietary software platform, X-Agora, which synchronizes media, lighting, and sound across complex spatial environments.

▼彩色图像延展拱顶连续空间，
Color imagery extending across vaulted sequence © Moment Factory

对文化与经济可持续性的持续承诺
An ongoing commitment to cultural and economic sustainability

自推出以来，AURA 已吸引超过 220 万观众，通过激活通常关闭的时段，为文化遗产带来可观的经济与文化回报。其中一部分收益被用于场地维护与修复，强化其长期保护机制。AURA 同时也成为区域旅游的重要驱动力。例如在蒙特利尔，57% 的观众来自外地，带动了周边经济发展。这表明 AURA 不仅是夜间娱乐产品，更是城市经济资产与当代城市生活的重要参与者。AURA 系列只是 Moment Factory 在全球文化地标与历史场所开展大型公共装置项目的一部分。过去 25 年间，该工作室还参与了兰斯大教堂、圣家堂、京都植物园等多个项目。

Since its inception, AURA has delivered tangible cultural and economic returns, welcoming over 2.2 million visitors and generating millions in revenue globally by activating sites during hours when they would typically be closed. A portion of these proceeds is dedicated to the maintenance and restoration of participating landmarks, reinforcing the series’ role in long-term preservation. AURA experiences have also emerged as powerful drivers of regional tourism. In Montreal, for example, 57% of attendees came from out of town, helping boost economic activity in the surrounding community. Outcomes like these suggest that AURA experiences function not merely as a nighttime entertainment offering, but also an economic asset for urban centers and an active participant in contemporary city life. The AURA series is just one part of Moment Factory’s broader portfolio of large-scale public installations at landmarks and other sites of cultural and historical significance worldwide. Over the past 25 years, the studio has also brought its creative vision, innovative technology, and deep reverence for history, heritage, and culture to sites including Reims Cathedral, Sagrada Família, and the Kyoto Botanical Gardens, among others.

▼多束激光构建空间几何秩序，
Laser beams forming spatial geometry © Moment Factory

在各类机构探索面向未来的文化遗产保护路径之时，AURA 展示了一种可能——通过沉浸式多媒体体验推动保护、提升可见性并吸引新受众。它证明文化遗产并非静态存在，而是持续演进的“活的场所”，并将在未来继续塑造社区。

As institutions explore new approaches to safeguarding heritage for future generations, AURA demonstrates how immersive multimedia experiences offer one path — supporting preservation efforts, increasing visibility, and resonating with new audiences. AURA shows that heritage sites are living destinations that can continue to evolve in the present and shape communities around them into the future.

▼空间转化为沉浸式演出场域，
Interior transformed into immersive performance setting © Moment Factory

4 permanent installations:
Montreal, Canada (Notre-Dame Basilica) since 2017, presented by Notre-Dame Basilica
Paris (Dôme des Invalides) since 2023, produced by Cultival
San Francisco (Grace Cathedral) since 2025, presented by Fever
Quebec City (Saint-Roch Church) since 2025, presented by Kamaï
Visitor reach: 2.2 million visitors since 2017
Adapted to different Architectural styles: Neo-Gothic and French Classical Baroque
Site preservation: reversible and non-intrusive
Adaptable & modular: Tailored to each site’s architecture and spatial requirements
Immersive experience: Combining projection, original orchestral score, and lighting design
Respect of Heritage: Preserve visual integrity and avoid structural impact
Photo credit: Moment Factory

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