感谢 继景室内设计工作室 予gooood分享以下内容。更多关于：Jin Design Studio on gooood
Appreciation towards Jin Design Studio for providing the following description:

Yamazaki山崎面包始创于1949年，自2004年入驻上海，十几年来，其面包和西饼一直以优质原材料和丰富细腻的口感著称，稳定的高品质输出为其品牌虏获了大量粉丝。

Yamazaki Bakery was founded in 1949, entered Shanghai since 2004, its baked goods have been known for their high-quality raw materials and delicate taste for so many years. The steady export of high quality has won a large number of fans for its brand.

▼店铺外观
external view of the store ©夏至

近几年，Yamazaki山崎面包稳步扩张，每一家门面虽面积不大，却都极具特色。在网红盛行的魔都，传统的山崎面包店希望通过门店设计，吸引更多年轻人来认识，并获得认可。

In the recent years，Yamazaki brand has steadily expanded with each small but distinctive shop. The designers hope to make the traditional Yamazaki Bakery can attract more kinds of consumers and make more young people accept such brands in Shanghai which web celebrity culture prevails.

▼设计生成
generation diagram

美罗城店是继上海尚嘉中心久光店之后，Jin Design Studio为Yamazaki设计的第二家门店。和久光店不同的是，美罗城店由于场地的限制，并不适合沿用“被漂浮的面包柜包裹”的设计语言。但同样的设计逻辑依然适用，那就是在众多日本品牌和不同类目产品大集合的美罗城B1层，创造一种被包裹的感觉，使其独立于商场多样而又复杂性的环境，形成独特的视觉焦点，且这种被包裹的感觉，是以阵列式的形态出现，朦胧透美，吸引好奇的目光，充满试探的欲望，是一种极具开放性的围合形式。

Jin Design Studio designed a space for Yamazaki second store which located in Metro City, following the Jiuguang store at Shang Jia Center in Shanghai. Different from the Jiuguang store, the design language of “wrapped in a floating bread is not suitable for the Metro City store due to the limitations of the site. But the interior design also express the concept was conceived: in many Japanese brands and the different class products large collection of the B1 level at Metro City, to create a sense of being wrapped by bread, make it separate from the diverse and complex business environment, and become the focus of the visual center of the whole shopping mall, and the sense of being “wrapped” is in the form of array type, to invite curious onlookers to come inside, is a totally open seamlessly wrapped expression of the space.

▼店铺概览
overall view of the store ©夏至

▼被漂浮的面包包裹
wrapped by suspended bread ©夏至

Jin Design Studio在美罗城店用了10000块天然红洞石来书写这种形式，原本坚硬冰冷的材质，经过切割和酸洗后，令感官变得极其柔和。天然的孔洞，相互交织、相互渗透，像极了刚刚出炉的面包，缝隙中溢出漫漫香味，和店内柜台里面包的诱人香气完美融合。无论谁从店面经过，都经不住被吸引，这种温柔的魔力友好而有力。

Jin Design Studio used 10,000 pieces of natural red cave stone to write this form in the Yamazaki Bakery of Metro City. From the original hard and cold materials, after cutting and pickling it makes the soft impression through the materials. The natural holes are interwoven and permeated, like freshly baked bread, with a long fragrance coming out of the gaps and blending perfectly with the aroma of the bread on the display cabinet. Whoever passes by the storefront it would be attracted to it and can better stimulate consumers’ desire to buy from the visual senses.

▼材料细部
material details ©夏至

美罗城店是目前为止Yamazaki山崎面包所有门店中唯一拥有卡座吧台就餐区的门店。它的存在让客人们能在人来人往的商场中拥有片刻停歇，静心品尝饮品糕点的同时，能长久地、正面视角欣赏店面全貌，这是整个设计中“全视角体验”的不可或缺的一部分，充满了令设计更完整的小心机。

The Yamazaki’s of Metro City is the first store to have a dining seating area from the other Yamazaki stores so far. Its existence to provides a moment which allows the consumers to have a rest here in the bustling shopping mall, and enjoy the drinks and cakes calmly, while enjoying to see through the whole facade from a positive perspective. This is an indispensable part of the “full perspective experience” in the whole design, which is to make the design more complete.

▼轴测图
axonometric ©夏至

▼平面图
plan

项目名称：Yamazaki山崎面包店美罗城店铺
面积：88平米
设计周期：30天
材料：红洞石、手工砖、橡木板、有机玻璃、涂料。
设计团队：继景设计
参与设计：范继景、林利达、汪吟萱。
施工团队：上海超田装饰工程有限公司。
道具团队：上海鑫闳翔展览展示服务有限公司。
摄影师：夏至

Project Name: Yamazaki Bakery，Metro City
Area: 88sqm
Design Period: 1month
Materials: red travertine, handmade tiles, oak plate, glass, paint
Design Team: Jin Design Studio
Project Designer: Jijing Fan, Lida Lin, Yinxuan Wang
Contractor: Shanghai Chao Tian Decoration & Construction,Ltd
Props Manufacture: Shanghai Xin Hong Expo&Display Service, Ltd
Photographer: Xia Zhi

More: 继景室内设计工作室 / Jin Design Studio，更多关于：Jin Design Studio on gooood

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