感谢 现象设计（联系邮箱: xianxiangdesign@163.com）将项目授权gooood发行。
Appreciation towards XIAN XIANG DESIGN (contact: xianxiangdesign@163.com) for providing the following description:

在众多商业空间的“性格”之中，具有前瞻性的未来感概念越来越脱颖而出，成为一种简约又前卫的个性密码为顾客带来新的感官体验，也让空间回归到服务购物这件事的本质上来。而未来感的空间极易与消费者之间产生视觉与心理上的双重距离感，如何将这个主题通过加入柔和又温暖的人性化设计，打到最佳的平衡，是WELLSKY空间最重要探讨的主题。

Among the many facets of today’s commercial spaces, futuristic concepts are the most effective code to sensual experience for those who are looking for avant-garde encounters. The simplicity of such visions serves the goal to bring the experience back to shopping itself, while creating a two-fold visual and psychological distance between the futuristic concept and customers. To bring it back to a humanistic level with soft and warm touches and achieve a subtle balance is being discussed in the creation of the WELLSKY space.

▼门店外观，exterior view

平衡未来感的一抹“温暖” | A touch of warmth in futurism

WELLSKY空间内部以金属银和纯白两种色彩的主要材质基调配合使用，并在隔断、衣架、店铺外观等多处都运用了大量不锈钢材料，强化简约的未来感和科技感的设计主题。

Outlined with silver and white-coloured materials, the internal space of WELLSKY uses a lot of stainless steel to reinforce the design topic of futurism and tech ambience.

▼主空间概览，interior overview

▼不锈钢材料强化了简约的未来感和科技感的设计主题，stainless steel elements are widely used in the interior to reinforce the design topic of futurism and tech ambience

深入空间内部，大面积的银与白没有带来丝毫的距离感，温和柔软的粉色玻璃和孔雀绿的简约沙发，为纯粹的空间内注入醒目不跳脱的暖意。

Going inside the space, abundant use of silver and white merge harmoniously as pink glass and malachite green sofa adds warm highlights to the space.

▼温和柔软的粉色玻璃搭配孔雀绿的简约沙发， pink glass and malachite green sofa adds warm highlights to the space

细究材质，在光感的不锈钢材质与留白的墙面交错中，粗中有细致的水磨石地面以及大理石的长桌与茶几，带来空间中和谐的一抹“温度”。

A closer look at the material will unravel rich textures in the space, where sleek stainless steel meets with rough white walls, while the terrazzo floor meets with a marble long table adding a touch of textural warmth to the space.

▼不锈钢墙面与水磨石地面和大理石长桌和谐搭配，the sleek stainless steel surface contrasts with the terrazzo floor and the marble long table

分割又联系的几何元素 | Scattered yet united geometric elements

店铺外部，整齐排列的拱形门成为第一处视觉焦点，直接将顾客引导进入其中，暖黄色光带营造出进入空间前的仪式感。

The shop façade speaks with the assembled row of arc doorways, a teaser that leads customers into the shop as the yellow light stripes creates a ceremonial atmosphere.

▼外立面上整齐排列的拱形门，the shop façade speaks with the assembled row of arc doorways

店铺中间的隔断造型亦呼应了外部拱形门概念，不仅将空间进行简单的交错分割，同时也增加了客人逛店时动线上的趣味性。

The shape of the partition wall echoes with the arc-shaped doorways, creating an extra layer to the space and an additional layer of fun when going through the shop.

▼内部隔断与外部拱门形成呼应，the arc-shaped partitions of the interior respond to the shop façade

绿色沙发背后的隔断，使用醒目的圆形隔断设计，上半部分覆盖了一层时髦的“粉色滤镜”，既成为空间之间的分割，又保留了一种开放的通透感，将顾客的目光从休憩区域连接到服装陈列上。

The partition installation behind the malachite green sofa adopted a circular shaped window covered with a pink filter, maintaining the openness of the space while highlighting the garment displays in the round frame, offering the customers a window that links the resting area with the garments.

▼醒目的“粉色滤镜”圆形隔断，the circular shaped window with a “pink filter”

会“说话”的光感设计 | Illuminating design that speaks loud

室内空间是捕捉光的容器。对服装展示空间来说，如何利用光线的明暗角度变化以实现最佳陈列的效果，也是不可忽视的设计原则之一。WELLSKY基础照明选用日光灯条，以理性的中性灯光覆盖整体店铺，在未来感中展现光影的魅力。

Interior space captures light. For fashion displays, it is crucial to be able to capture light and use it onto the display. Using daylight and neutral coloured light bars throughout the space, WELLSKY captures the interplay of light and shadow in a cool manner.

▼陈列衣架，display racks

在金属线条感的陈列衣架中，嵌入浅浅的暖黄色灯光，垂直照射在悬挂的衣物上方，突出产品的同时更添视觉上的柔和度。细节处如穿衣镜下方，设置柔和的中性光线作为概念光源，让顾客在试衣时也能感受到一以贯之的未来与简约主义。

The display racks are decorated with warm light details, which give a light touch from above the garments, adding highlights and softness at the same time. Under the dressing mirror, neutral coloured lights are arranged to give a futuristic feeling while getting dressed.

▼柔和的中性光线，a neutral lighting design

▼平面图，plan

▼分解图，diagram exploded

项目名称：WELLSKY女装
位置：杭州意法国际
面积：约100㎡
设计团队：现象设计
主创设计：元立俊
施工：和展装饰
材料：不锈钢、水磨石、大理石、彩色玻璃
拍摄：稳摄影
Project: WELLSKY Womenswear
Location: 杭州意法国际
Area: 100㎡
Design team: XIAN XIANG DESIGN
Design lead: Yuan Lijun
Contractor: Hezhan Decorations
Materials: Stainless steel, terrazzo, marble, coloured glass
Photographer: Wen Photography

More：现象设计（联系邮箱: xianxiangdesign@163.com）

Project Specs

XIAN XIANG DESIGN

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