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宝马中东重返2024年迪拜设计周，展示融合可持续性、创新与设计幸福感的特别作品——由多学科建筑事务所AB+AC Architects的Arianna Bavuso和Andre Chedid构思的“极简的奢华”展馆。

▼视频，video

BMW Middle East returns to Dubai Design Week 2024 to showcase the convergence of sustainability, innovation and design for well-being with a special commission, titled ‘The Luxury of Less’ conceived by Arianna Bavuso and Andre Chedid of multi-disciplinary practice AB+AC Architects.

▼展馆外观，pavilion exterior ©Matteo Viti

AB+AC Architects设计的“极简的奢华”是一个大型展馆，旨在刺激感官、诠释舒适的本质，并鼓励观众从全新的视角审视奢华，强调有限资源的简约与有意识的使用，这是未来可持续生活的关键元素。

Building on the brand’s design philosophy and circularity ethos, AB+AC’s ‘The Luxury of Less’ is a large-scale pavilion designed to stimulate the senses, encapsulate the essence of comfort and encourage audiences to explore luxury from a fresh perspective emphasizing a minimalist and conscious use of the finite resources available, a key element of sustainable living in the future.

▼外观细部，exterior detail ©Matteo Viti

“我们的目标是倡导一种新的奢华哲学，即未来最富有的人将不是拥有最多的人，而是需要最少的人。” 她补充道：“在AB+AC，我们相信未来的奢华将呈现为剥离不必要的元素，专注于意义深远且有意的选择，同时仍然体现出高质量与舒适感。”

——设计师Arianna Bavuso表示

“Our intention is to encourage a new philosophy of luxury based on the notion that the richest person in the future will not be the one who owns the most, but the one who will need the least,” “At AB+AC, we believe that this is what luxury will look like in the future – stripping away the unnecessary and focusing on meaningful and intentional choices that still reflect the best in quality and comfort.”

comments the designer Arianna Bavuso.

▼结构仰视，look up at the structure ©Matteo Viti

循环经济与可持续性
Circular Economy and Sustainability

对于宝马来说，可持续性不仅仅是一个流行词汇。长期思考与负责任的行动一直是该品牌及其经济成功的核心。可持续性与循环思维密不可分。在 “减少（Re:duce）、再利用（Re:use）、回收（Re:cycle）、重新思考（Re:think）”的座右铭下，科技与企业精神推动了和谐进入未来的解决方案。

For BMW, sustainability isn’t just a buzzword. Long-term thinking and responsible action have always been fundamental to the brand and its economic success. Sustainability and circular thinking go hand in hand. Technologies and entrepreneurship help develop solutions that lead us harmoniously into the future under the motto Re:duce, Re:use, Re:cycle, Re:think.

▼外观概览，overview ©Matteo Viti

同样，模块化和可重复使用的概念也是“极简的奢华”展馆设计中的关键部分。展馆的整体结构，包括其内外部面板，都采用与汽车组件相同的模块化方法建造和组装。展馆可以轻松更换、拆卸和重新组装，从而赋予项目新的生命周期，与宝马的核心价值观和理念相一致。

Likewise, the concept of modularity and reusability is also a critical part of AB+AC’s design. The entire structure of ‘The Luxury of Less’ pavilion, including its interior and exterior paneling, was constructed and assembled with the same modular approach as car components. The pavilion can easily be replaced, disassembled and reassembled as needed, to give another life cycle to the project, aligning with BMW’s core values and intentions.

▼采用模块化的结构，using modular structure ©Matteo Viti

▼采用与汽车组件相同的模块化方法建造和组装，
Built and assembled using the same modular approach as automotive components ©Matteo Viti

奢华新定义：本质、纯粹、深远与可持续
A fresh perspective on Luxury: Essential, Pure, Impactful & Sustainable

展馆以层层递进的形式展开，从引介宝马iX开始——一款使用100%绿色水电能源和创新回收材料制造的可持续汽车，带领访客进入一个变革性的环境：

一个巨大的木质立方体覆以宝石蓝薄纱，连接大地与天空。
一个装饰着明亮橙色丝绸的过渡空间，捕捉沙漠日落的神韵。
最终抵达一个设计为平静感官的中心房间，铺设了米色Alcantara地砖，仿佛柔软的沙丘，并设有穿孔墙以引入自然光和空气流通。

The pavilion unfolds in layers, starting with an introduction to the BMW iX—a sustainable vehicle crafted using 100% green hydroelectricity and innovative recycled materials. This leads visitors through a transformative environment:
A towering wooden cube draped in a sapphire blue chiffon connects earth to the sky. A liminal space adorned with bright orange silk captures the spirit of desert sunsets. The journey concludes in an intimate central room designed to calm the senses, with ecru Alcantara floor tiles mimicking sand dunes, and walls punctured for natural light and airflow.

▼透过小窗口向内望，look into the space through the window ©Matteo Viti

▼内部空间，indoor space ©Matteo Viti

展馆的内室营造了一种亲密的对话空间，仅配备必要的元素：

米色Alcantara地砖，唤起柔软沙丘的触感；
丝滑的乳白色墙壁与天花板砖，穿孔以引入自然光和空气流通；
悬挂的场景镜，帮助集中注意力；
一只中央托盘，盛放着散发甜美古老玫瑰香的液体；
营造氛围的西藏颂钵与远处水晶铃声；
以及以对称方式排列的暖光网格，以舒缓视觉并安抚神经系统。

The inner room of the pavilion evokes an intimate conversation space equipped with just the essentials: floor tiles in Ecru Alcantara to recall soft sand dunes; silky cream wall and ceiling tiles punctured to allow the flow of natural light and air; a suspended scenographic mirror to help focus the attention on oneself; a central tray filled with the sweet ancestral scent of rose water; ambiance-inducing Tibetan bowls and crystal ringing from afar; and a rhythmic grid of warm lights, all organized in a symmetric and deliberate manner to comfort the human eye and, as a result, calm the nervous system.

▼营造了一种亲密的对话空间，an intimate conversation space ©Matteo Viti

这体现了宝马中东与AB+AC Architects的共同信念：用心设计即是为感官设计，象征着一种与时俱进的体验，将与观众产生共鸣。

This builds on the shared belief of both BMW Middle East and AB+AC Architects that designing with intention means designing for the senses, signifying a timeless experience that will resonate
with audiences.

▼营造氛围的西藏颂钵，inducing Tibetan bowls ©Matteo Viti

互动可持续设计与神经科学的结合
Interactive Sustainable Design meets Neuroscience & Principles of Well-being

通过AB+AC在神经建筑学和空间心理学领域的研究和教学，展馆的多感官之旅旨在根据神经科学的“好奇、期待与愉悦”原则，诱发兴奋、敬畏与反思的良性循环。

Guided by AB+AC’s research and teaching in neuro-architecture and psychology of spaces, the multi-sensory journey through the pavilion is designed to induce a virtuous cycle of excitement, awe and reflection, based on the neuroscientific principles of Curiosity, Anticipation and Pleasure.These neuroscientific insights affirm the installation as both an aesthetic and restorative journey.

▼互动可持续性设计，interactive sustainable design ©Matteo Viti

从理论到实践，AB+AC希望通过建筑作为媒介，帮助人们重新连接环境。

“我们有一百万年的进化证明，人体的细胞生物学与周围环境密切相关，但在城市和日常空间的设计中，这一点却只被部分考虑。”

“当通过设计体验到美与和谐时，副交感神经系统会释放内啡肽，促进幸福感、健康，甚至细胞修复。”这些神经科学洞察确认了此次装置不仅是一场美学旅程，也是一种恢复性的体验。

——设计师Arianna Bavuso解释道

Moving from paper to practice, AB+AC is interested in using architecture as a medium to bring people back in contact with their environment.

“we have one million years of evolution to prove that our cellular biology is strongly tied to our surroundings, yet this is taken into consideration only marginally in the design of our cities and everyday spaces,”

“when beauty and harmony are experienced through design, the parasympathetic nervous system responds with endorphin release, fostering happiness, well-being, and even cellular repair.”

——Arianna Bavuso explains,

▼夜景，night view ©Matteo Viti

作为宝马中东与AB+AC Architects共同致力于可持续发展的结晶，《极简的奢华》不仅代表着未来设计的愿景，也彰显了通过有目的的创新改善人类生活的承诺。

As the culmination of BMW Middle East’s and AB+AC Architects’ shared dedication to sustainability, The Luxury of Less represents not only a vision for the future of design but also a commitment to enriching human lives through purposeful innovation.

▼夜景，night view ©Matteo Viti

▼夜景，night view ©Matteo Viti

Architect: AB+AC Architects
Client: BMW Middle East
Program: Temporary Pavilion
Scope: Multi-sensorial installation
Area: 120 m²
Year: 2024
Location: Dubai, UAE
Photograph: Matteo Viti

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