感谢 物质组（联系邮箱：objectsgroup@foxmail.com）予gooood分享以下内容。更多关于他们：objectsgroup on gooood
Appreciations towards objectsgroup（Contact：objectsgroup@foxmail.com） for providing the following description:

一个兼具展示、表演和传播功能的服装批发与零售场域，折叠于几何切割与虚实交错之间。

A venue for both the wholesale and retail of clothing that combines the functions of display, performance, and communication, folded between geometric cuts and the interplay of reality and illusion.

▼虚实交错的空间体块，Intertwined virtual and real spatial blocks © 毛伟伟

项目位于广州汇美国际服装城内，这里汇聚了大量服装批发品牌，商铺面积从十几平米到一百多平米不等。有趣的是，我们发现每个商铺都使用了相对新颖的装饰材料，通过零散的拼凑形成了一种区域特有的装饰肌理。因此，我希望在这个服装店的设计中，以一种剧烈而果断的空间姿态回应区域内服装批发与零售空间同质化的问题。

▼轴测图（明），axonometric drawing（light） © 毛伟伟

▼轴测图（暗），axonometric drawing（dark） © 毛伟伟

The project is located within the Huimei International Garment City in Guangzhou, a hub for numerous clothing wholesale brands. The shop sizes range from several dozen to over one hundred square meters. Interestingly, we found that each shop uses relatively novel decorative materials, and through their fragmented assembly, a unique regional decorative texture has emerged. Therefore, I hope to address the issue of homogenization in the clothing wholesale and retail spaces within the region by adopting a bold and decisive spatial approach in the design of this clothing store.

▼以强势的空间策略入侵杂乱的批发市场
Invade the chaotic wholesale market with a strong spatial strategy © 毛伟伟

▼异形构筑物垂直延申空间结构
Vertical extension spatial structure of irregular structures © 毛伟伟

异型的几何体量、流动的光影长廊与多维的线性杆件共同编织出了一个三重系统，既是展示舞台，也是表演和传播场所，突破了传统服装批发和零售的边界，融合了品牌个性、空间体验和媒介传播，成为了一个持续生成和不断变化的“折叠舞台”。

The irregular geometric volumes, flowing light and shadow corridors, and multidimensional linear rods together weave a triple system. It serves as a stage for display, performance, and communication, breaking the boundaries of traditional clothing wholesale and retail, integrating brand personality, spatial experience, and media communication. It becomes a continuously evolving and changing “folded stage.”

▼人与异形构筑物的尺度关系
The relationship between humans and the super-scale irregular geometric volumes ©毛伟伟

空间的核心是一块仿佛从外部闯入室内的巨大几何体量。它以锐利的折线切割出多面体形态，如同一艘未来飞行器的残片，强硬地介入原有的中性场地。

At the core of the space is a huge geometric volume that seems to have burst into the interior from the outside. It is sharply cut into a polyhedral shape, like a fragment of a futuristic aircraft, forcefully intervening into the neutral space.

▼光廊可作为主体照明与展示的多功能空间
Light gallery can be used as a multi-functional space for main lighting and display © 毛伟伟

这块几何体不仅是视觉焦点，更是组织空间的结构核心。它打破了常规的水平与垂直逻辑，以斜向与扭转的姿态延展，模糊了地面与墙体的界限，使观者在进入的瞬间，便感受到被推动与裹挟的动态力量。与此同时，几何体量承担了实际的使用功能——内部集成音响与储藏空间，让“雕塑”成为零售场景的基础设施，而非单纯的装饰。

This geometric volume is not only the visual focal point but also the structural core that organizes the space. It breaks the conventional horizontal and vertical logic, extending with an angled and twisted posture, blurring the boundary between the floor and walls, making the viewer feel the dynamic force pushing and enveloping them as they enter. Meanwhile, the geometric volume also serves practical functions—integrating sound equipment and storage space, transforming the “sculpture” into the infrastructure of the retail scene rather than just a decoration.

▼空间视觉焦点，The visual focal point © 毛伟伟

▼异形几何体块作为空间分割，也承载音响与储藏功能
The irregular geometric volumes serve as spatial divisions,
carrying sound and storage functions © 毛伟伟

围绕这一核心体量，与其交错的空间展开成一条长廊。它并非单纯的流线过渡，通过斜向的布局，尽可能在场地中拉长流线，形成一个可变的舞台：它既是走秀的舞台，也是自媒体传播的背景。在这种意义上，批发与零售空间不再只是陈列与消费的容器，而是被转化为一种开放的表演场所。

Surrounding this core volume, the interwoven space unfolds into a long corridor. It is not merely a streamlined transition; through its slanted layout, the flow is elongated as much as possible within the space, forming a variable stage: it is both a runway and a backdrop for self-media broadcasting. In this sense, wholesale and retail spaces are no longer just containers for display and consumption but have been transformed into an open performance venue.

▼异形构筑物作为连接室内外的载体
The irregular geometric volumes structures as a carrier
connecting indoors and outdoors © 毛伟伟

▼长廊，管道与异形构筑物，corridor, pipelines, and irregular structures © 毛伟伟

▼斜向与垂直的空间关系，Spatial relationship between oblique and vertical © 毛伟伟

贯穿全场的线性杆件进一步强化了这种逻辑。作为挂衣杆，它们不仅满足展示功能，也在空间中形成轻盈的边界与虚实交错的秩序。衣物在杆件上漂浮、错落、悬停，既遮蔽又展示，让空间层次随着陈列方式而不断变化。

Linear rods throughout the space further reinforce this logic. As clothing racks, they not only fulfill a display function but also create lightweight boundaries and an interplay of reality and illusion within the space. Clothing floats, falls, and hovers on the rods, both concealing and showcasing, allowing the space’s layers to shift with the arrangement of the displays

▼空间中体块与线条之间的交互关系
The interactive relationship between blocks and lines in space © 毛伟伟

▼不锈钢管道之间与墙体的结构关系
Structural relationship between stainless steel pipelines and walls © 毛伟伟

▼棱镜包裹的储藏间，Prism-encased storage room © 毛伟伟

材质的对比为空间注入了冷峻的张力。核心几何构筑物采用灰白色石材表面，犹如被切割的巨石，以坚硬而纯粹的肌理成为空间的视觉核心。墙面由混凝土与镀锌板凹槽分割，呈现出粗粝与精致的并置关系。不锈钢管则贯穿全场，构成挂衣与分隔的系统性结构，赋予空间工业化的骨架感。芝麻黑地面以深沉的质感承托整体，使上方的服装与几何体更显突出。

The contrast of materials infuses the space with a cold, tense energy. The core geometric structure features a gray-white stone surface, like a cut giant rock, its hard and pure texture becoming the visual center of the space. The walls are divided by concrete and galvanized steel grooves, presenting a juxtaposition of roughness and delicacy. Stainless steel pipes run throughout the space, forming a systematic structure for hanging clothes and partitioning the space, giving the area an industrial framework feel. The sesame black flooring supports the overall design with a deep texture, highlighting the clothing and geometric forms above.

▼不锈钢展示台，Stainless steel display stand © 毛伟伟

▼多重照明方式区分主次空间
Multiple lighting methods distinguish primary and secondary spaces © 毛伟伟

灯光设计则定义了空间的秩序。长廊顶部的发光灯膜确立了纵深感，并与多维几何体形成虚实交错的关系，在界定空间节奏的同时强化了主体照明。线性杆件区域则布置大量射灯，集中补充服装展示的光照，使产品在冷峻的环境中依旧保持清晰与亮度。通过灯膜的均匀漫射与射灯的定向聚焦，空间在整体与细节之间实现了平衡，营造出既具有未来感，又服务于销售功能的复合光环境。

Lighting design defines the spatial order. The luminous light membrane at the top of the corridor establishes a sense of depth and interacts with the multidimensional geometric volumes, creating a play of reality and illusion. It defines the rhythm of the space while reinforcing the main lighting. In the linear rod area, numerous spotlights are arranged to supplement the illumination for clothing displays, ensuring that the products remain clear and bright even in the cool environment. Through the even diffusion of light from the membrane and the directional focus of the spotlights, the space achieves a balance between the overall and the detailed, creating a complex lighting environment that is both futuristic and supportive of the sales function.

▼氧气瓶灯光装置和与空间语言呼应的品牌招牌
Oxygen cylinder lighting installation and brand signage that echoes spatial language © 毛伟伟

▼平面图，Plan © 毛伟伟

▼贯穿空间的三维曲线晾衣杆，Three-dimensional curved clothesline that spans the entire space © 毛伟伟

项目所在地：中国广东省广州市
完成时间：2025
面积 : 80㎡
设计公司：物质组
合作设计公司：凹凸感
建筑师: 毛伟伟
摄影 : 毛伟伟
主要材料: 清水混凝土涂料，砂岩涂料，不锈钢，芝麻黑花岗岩
邮箱：objectsgroup@foxmail.com

Location：Guangzhou，Guangdong province，China
Year of completion：2025
Gross area：80 sqm
Design company：objectsgroup
Collaborative Design Company：Aotugan office
Architect：Weiwei Mao
Photography： Weiwei Mao
Main materials： Concrete coating, sandstone coating, Stainless steel, Sesame Black Granite
E-mail：objectsgroup@foxmail.com

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