非常感谢 台北基础设计中心 予gooood分享以下内容。更多请至：Taipei Base Design Center on gooood
Appreciation towards Taipei Base Design Center for providing the following description:

2015年，亚朵酒店的高层向TBDC传达出一个明确的信息: 当越来越多的人，逐渐把亚朵当作中产阶级的住宿的消费升级时，我们开始做很多酒店之外的事，尝试跨界合作的新玩法。2016年，「亚朵生活」的第三个年头，TBDC让亚朵和「戏剧」来一次全新跨界，在上海，玩儿一个大的。

In year 2015, the top executives of Atour Hotel expressed a clear message to TBDC: “Since more and more people regard the success of Atour Hotel as the upgrade of the consume ability of the middle class, we start to do a lot of things that beyond what a hotel should do and try to collaborate with other field, create a new path.” In year 2016, the third year of “Life in Atour”, TBDC let Atour combine with “Drama” in Shanghai and makes it big.

▼酒店入口，entrance

这裡是The Drama，是酒店，也是最棒的剧院。
Here is “The Drama”, it’s a hotel, but also the best theater.

不久之前，「浸入式」剧场神作《Sleep No More》终于确认了将在今年12月正式落户上海，依託于这部戏剧，亚朵生活开启了The Drama戏剧主题酒店，The Drama只有一个要求，消费者必须带着面具入住。

Not long time ago, one of the masterpieces of Immersive Theatre “Sleep No More” was finally confirmed to be played in Shanghai in December, 2016. By the coming of this drama, “Life in Atour” starts to run “The Drama” officially. There’s only one request of “The Drama”, those who would like to stay overnight have to wear masks.

▼酒店接待处，reception

▼酒店大堂，the entrance lobby

在这裡前台、服务生、保安，都有另一个身份——演员。如果你有兴趣，也欢迎你闯入创造一段剧情，随时有机会和演员在酒店裡邂逅。The Drama还为戏迷们准备的戏剧感十足的功能空间，和以英伦风格贯穿所有空间的26间主题客房，金属感牆面搭配剧照，撞色的软装搭配，打造现实与虚幻的时空错乱感，且让每一间房间独一无二，各有各的玩法和秘密等你去发掘，入住的客人可以提前预约喜欢的一本书、一部电影，甚至一种味道，或者是每周的一场饭局，让剧中主创、戏剧圈大咖、剧评家、影评家等等，成为你的新朋友，任何人设计的戏剧周边，包括家居作品、音乐、电影，The Drama也提供免费展示的平台。

In “The Drama”, no matter it’s a waiter or a guard, all staffs have another status – actors. If you’re interested in it, it’s also welcome for you to break into the scene or encounter actors in the hotel. “The Drama” also prepares function rooms which make the drama fans feel like in the drama. The 26 guest rooms are designed in British style, which has walls in metal style with drama pictures and interior design that have conflict color matches. Each room is unique, and has its own secrets to be dug out. The guest can make a reservation of a book, a movie, even a flavor or a weekly dinner with the playwright, drama star, drama critics or movie critics. “The Drama” also offers a free exhibition platform for anything about drama.

▼书吧：酒店的多种体验方式，the library: another way to enjoy the living

▼酒吧，night club

▼不同主题和风格的体验环境，different kinds of spaces

戏剧圈、艺术圈、文艺圈、设计圈的先锋们，将都能聚集在The Drama，分享积极自由的生活态度和鲜明的个性主张，就像《Sleep No More》浸入式戏剧所传达的理念一样：永远不要把自己当观众。永远乐于做一个有趣的人，参与有趣的事。

The pioneers of drama/art/literature/design field are all able to gather at “The Drama” and share their free life style and vivid thoughts, just like the concept of Immersive Theatre “Sleep No More” : “Never regard yourself as an audience. Always be happy to be a interesting person, do something interesting.”

▼主题酒店套房，suits of different themes

▼套房洗手间，the bathroom

▼屋顶露台，terrance

TBDC除了期望改变酒店传统模式的生态，更重要的，是制定出成本领先与差异化兼具的设计策略，让资源能够有效的被应用在需要营造跨界与差异化的关键部分，而让常态的存在具备可以大量且快速複製与生产的要素，协助这家酒店，能够不受地域、文化、消费者定位的限制，在资源被有效用运的情况下快速发展与成就营运的目标。

Except for expecting to change the traditional business model of hotels, what’s more important for TBDC is to set up a design strategy that reduce the cost but also make differentiations. In this way, the resource will be used in creating differentiations and crossing different field efficiently, and the routine and general stuffs can be copied and produced fast, so the hotel can develop fast and achieve their business goal without the limitation of the different location, culture or target market.

▼交通空间，the circulation space

▼细节，detail

▼一层平面，the ground floor

▼二层平面，the second floor

▼三层平面图，the third floor

设计公司：台北基础设计中心
项目名称：The Drama Hotel
执行设计师：黄鹏霖Janus Huang、黄怀德Roy Huang
参与设计师：张俊杰Jeh、潘琇萍Irene、张婉茹Zona、陈俊璋Jon
设计时间：2016.2
完工时间：2017.2
主要材料：阿拉比卡石材/镀钛/木皮盖色/美耐板/超耐磨木地板/磁砖/皮革
项目地点：上海

More: 台北基础设计中心，更多请至：Taipei Base Design Center on gooood

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