感谢 绽放设计 对gooood的分享。更多关于他们请至：BloomDesign Studio on gooood.
Appreciation towards BloomDesign for providing the following description:

无论是度过一段时光的悠然自得，还是忙里偷闲的片刻放空，喝茶已经成为现代人放松身心的一种主流方式。随着中国文化的复兴，中国茶重新回到大众消费者的视野，成为现代生活方式中的重要调剂品。

Nowadays, drinking tea has become a popular way for modern people to relax. With the revival of Chinese culture, tea has returned to the attention of mass market consumers, becoming important for modern life.

▼项目视频，video

作为中国茶的代表品牌，大益茶也在积极探索、挖掘传统茶文化焕新的可能性。将经典普洱茶元素融入日常生活，试图与年轻消费者一起定义快捷、时尚的现代茶生活方式。

As a representative Chinese tea brand, Taetea is actively exploring and seeking to uncover possibilities for revitalizing traditional tea culture. It integrates classic elements of Pu’er tea into daily life while attempting to define a convenient and fashionable modern tea lifestyle together with young consumers.

▼项目整体外观，overall view of th project ©鲁哈哈

终端店铺作为品牌与消费者沟通的一个重要媒介，如何利用空间来传达品牌的价值诉求，品牌理念和文化精神即变得无比重要。大益茶品牌委托绽放设计为其打造的大益茶体验空间，项目位于昆明长水国际机场28号登机口，是大益茶品牌在地性和时代性结合的一次全新尝试。

Bricks-and-mortar stores are an essential medium for brand and consumer communication, and it’s exceedingly important to figure out how to utilize space to convey brands’ value proposition, concept, culture and spirit. Taetea commissioned BloomDesign to create an experiential storenear No.28 Departure Gate of Kunming Changshui International Airport, as a new attempt to combine localized and trendy aspects in its branding.

▼对外的圆形展示橱窗，circular show window ©鲁哈哈

▼橱窗细部，closer view to the show window ©鲁哈哈

01
传统与焕新
Tradition and Revitalization

空间以具有80年历史的大益茶品牌文化为基底，结合现代都市人的审美喜好和消费习惯，重新定义空间的视觉风格和功能体验，空间整体设计为暗红色的基调，好似普洱茶茶汤的颜色，厚重且清透。在众多零售店中鲜明且突出。

The interior design is based on the culture of the 80-year-old brand. It combines modern urbanites’ aesthetic tastes and consumption habits to redefine visual style and functional experience of the space. The overall space is dominated by red hues, which are as thick and clean as Pu’er Tea. It clearly stands out among the surrounding retail stores.

▼空间以暗红色为基调，interior space dominated by red hues ©鲁哈哈

为满足快节奏机场环境中候机顾客的不同需求，我们设计了不同的体验功能，有快捷消费的茶礼品陈列区、有观赏品茗的茶师手作区和歇脚等候的休闲社交区。

In order to meet different needs of customers who wait for flights in the fast-paced airport environment, the designers created diverse functional areas such as a tea gifts area, a tea master area for making, appreciating and tasting tea, and a leisure area for relaxation and socializing.

▼礼品陈列区，gift area ©鲁哈哈

▼展示架，display shelves ©鲁哈哈

▼展架和墙面细部，closer view to the shelves and the wall ©鲁哈哈

▼休闲社交区，leisure area ©鲁哈哈

02
手作之余温
Lingering Warmth of Handcrafted Tea

大益茶庭在空间中是一个相对独立的体验区，开放式的茶吧台设计，让专业茶师极具观赏性和仪式感的沏茶过程一览无余。

The open bar counter was designed as a relatively independent experiential area. It provides an overview of the entertaining and ceremonial tea brewing process by tea masters.

▼开放式吧台，open bar counter ©鲁哈哈

▼吧台休息区，rest area at the bar ©鲁哈哈

每一杯茶都留有手工的余温，为大益茶品牌和顾客之间营造了一个积极沟通的氛围。让年轻消费重新认识一个历史悠久的传统品牌的跟随时代的另一面。

Each cup of handcrafted tea has the lingering warmth, which provides a positive communication atmosphere for the brand and customers. It also enables young customers to perceive the time-honored brand’s efforts to keep up with the times.

▼吧台细部，details of the bar counter ©鲁哈哈

03
灵感与启发
Inspiration and Enlightenment

空间中大面积使用自然透气的红色泥土，配合细腻温润的红铜，点缀天然朴质的原木，彻底摒弃装饰与华丽，呈现高度真实且单纯的自然之美。

Large areas of the space are clad in natural and breathing red clay, which is complemented with exquisite, mild copper and plain wood. The interior design abandons adornments, in order to display authentic and simple natural beauty.

▼细部，details ©鲁哈哈

把消费者从一个都市环境带回自然之中，都市与自然的强烈冲突，让消费者从都市的繁华喧嚣中逃离片刻，感受时间在静谧之中悄悄流逝，置身于一个极具时代气质的体验环境当中，给消费者带来更多的灵感与启发。

This space brings consumers from urban environment back into nature, allowing them to escape from the bustling city for a brief period of relaxation. With a contemporary and serene experiential environment, the space will bring endless inspiration and enlightenment to customers.

▼平面图，plan ©绽放设计

▼立面图，elevation ©绽放设计

▼展示架，display shelves ©绽放设计

项目名称：大益茶昆明机场体验店
项目地址：中国昆明长水国际机场
项目类型：商业空间
项目面积：93㎡
完工时间：2020.11
设计公司：BloomDesign绽放设计
公司网站：www.zhanfangdesign.com
创意总监：李宝龙
主创设计：南鸿天
设计策划：陈小虎
设计团队：李光凯张亮 Keke
施工单位：妙迪雅克建筑装饰工程
空间摄影：鲁哈哈

Project name: Taetea Store at Kunming Changshui International Airport
Location: Kunming, China
Category: commercial space
Area: 93 square meters
Completion time: November 2020
Design firm: BloomDesign (www.zhanfangdesign.com)
Creative director: Li Baolong
Chief designer: Nan Hongtian
Design planning: Chen Xiaohu
Design team: Li Guangkai, Zhang Liang, keke
Construction firm: MIDYACE
Photography: Lu Haha

More: BloomDesign 更多关于他们请至：BloomDesign Studio on gooood.

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