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pink tears冰淇淋店位于上海市中心的复兴中路中段，与东面的新天地和西面的环贸iapm之间的行走距离大约在2公里以内。看似优质的地理位置也带来了更为严峻的问题，位于两个地铁旺站之间的小店铺要如何跟城市级别的大型人流聚集地抢夺资源？

pink tears Ice Cream Store is located at the centre of Shanghai on the Fuxing Middle Road, which is two miles away from Xintiandi and iapm. The superior location also brings the site a severe challenge: how could a small shop located between the two hustle metro stations attract customers against urban-level landmark?

▼外貌，exterior view

“pink tears”是店主赋予这家冰淇淋店的主题词，”粉色的眼泪”，意在通过粉色系的可爱甜食治愈都市人群的心灵创伤。所以粉色和创伤这对矛盾的特质也就顺理成章地成为了设计生成的源头，贯穿在小店铺空间里的角角落落。

Assigned by the owner, pink tears also refers to the design concept of the ice cream shop. The word pink tears is intended to cure urban people’s mental trauma through the sweet pink dessert. Therefore, the conflict between the two characteristics, the pink color and the trauma, became the origin of the design and the main concept throughout the whole design within every corner of the small shop space.

▼从街道对面看向店铺，view from street

▼从人行道看向店铺，view from sidewalk

为了在预算不高的条件内完成这对矛盾体的诠释，设计利用了色彩作为最上级的操作手段，配以材质和空间等的二级手段。粉色是既定的主色，跟它完成矛盾配对的另外一个主色选择了灰色。粉色和灰色，一个象征着明媚可爱，一个象征着成熟疏离，两者可以组合成的配色方案浩如烟海。最终我们将都市人群的冷漠外在和柔软内在拟化到店铺后得到了外灰内粉的整体空间架构。除此之外，外部的灰会部分地延伸入内部，内部的粉也会部分地蔓延到外部，做为人群性格拟化的补充。

Within the conditions of a low budget and the aim of the interpretation of contradictions, the design uses color as the most superior means of operation, coupled with secondary means of material and space. While the pink color is settled as the main color, designers use grey as the other one to complete the contradictory match. In addition, designers constructed an overall space structure, which is outwardly grey and inwardly pink, by interpreting modern people’s indifference appearance and soft inherent into the shop. The external grey will be extended into the interior, while the internal pink will spread to the outside, as a supplement to interpretation the crowd’s character.

▼概念生成过程，concept generation progress

复兴中路靠店铺侧的人行道宽度很窄，约为3m，其中还被行道树占了近1m的宽度。我们观察了过往的行人，发现匆匆通过的占了绝大多数，并且越狭窄的位置行人的通过速度越快。为了减慢人流流速，吸引人流进入店铺，我们牺牲了部分面积，在靠街道侧分割出一个小型的内凹空间，做成可以最多8人对坐的长桌区域，配合上部可完全开启的折叠窗完成了私密和开放的两重功能需求。这个长桌的空间带有渴望交流和希冀关注的隐喻，所以桌面的颜色被定义为粉色。

The sidewalk in front of the store is quite narrow with only 3 meters wide while one-third of width is occupied with the trees. According to our observations, many people walk through the sidewalk in hurry because of the narrowness. Aiming to attract more people by slow down the pedestrians, part of shop areas were sacrificed, transforming into a small concave space which is partitioned by the side of the street, together with a long table that can seat up to 8 people. Additionally, the upper part of the long table completes the dual functions of privacy and openness with a fully open folding window. Moreover, the pink color of the desktop is a metaphor of desire to communicate and look forward to attention.

▼在靠街道侧分割出一个小型的内凹空间，the part along the street was transformed into a small concave space

店铺内的设计同样在反复地叙述这种柔软的矛盾创伤:断裂拼贴的六边形蜂窝砖和墙面到地面的连续弧形倒角;悬挂在不同高度的自制随机线条灯带和拥有圆润边缘的成品塑料桌椅等等。外部门头的材料选择了镀锌钢板，折成一顶带有金属光泽的浅口帽，以此暗喻人群精英般的外部武装；而透过门面可见的粉色软装、粉色标识就潜移默化地成为了渴望被理解和治愈的邀请。

The shop’s design also repeatedly narrates this paradoxical trauma: broken collage of hexagonal honeycomb bricks, continuous arc-shaped chamfering between the walls and the ground, self-made random line lights hanging at different heights, plastic finished tables and chairs with round edge, and so on. The material of the exterior door was galvanized steel and was converted into a shallow-hat with a metallic sheen, to paraphrase the crowd’s elitist external forces. On the other way, the pink logos visible through the facades subtly became the invitations of craving to be understood and cured.

▼断裂拼贴的六边形蜂窝砖内饰，broken collage of hexagonal honeycomb bricks

▼店内家具为拥有圆润边缘的成品塑料桌椅，plastic finished tables and chairs with round edge are placed in the space

pink tears的净面积为32.58m2，大约等于10770个圆筒冰淇淋正面朝上平铺开来的大小。相比设计初衷里自带的忧郁气质，整个破旧塑新的建造过程显得更加的激动人心。

The usage area of pink tears is 32.58m2, approximately equal to the size of 10770cylinder ice creams tiled. In contrast to the melancholy temperament inherent in the design mindset, the entire reconstruction process is even more exciting.

▼建造过程，process of construction

▼平面图，plan

▼沿街立面图，Facade (image: pt-Facade-2000)

项目名称：pink tears 冰淇淋店
项目位置：复兴中路，上海
建筑面积：约35m2
完工日期：2017年6月
设计师：mintwow
摄影师：杨敏/mintwow

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