感谢 浆果创意（联系邮箱：75176055@qq.com）予gooood分享以下内容。更多关于他们，请至：JUMGO CREATIVE on gooood
Appreciations towards JUMGO CREATIVE (contact: 75176055@qq.com) for providing the following description:

一首康定情歌将这座小城推向了世界，随之而来的也是全世界对这座小城的涌入；当大量的人口驻留于此，注定了文化的交融会在这里产生新的发酵。在大时代的牵引下，外来商业的冲击犹如一股浪潮，市场从一线到N线逐级覆盖；而提高衣食住行的需求往往是产生思想以及行为改变的第一步。

A love song of kangding introduced the city to the world, and the whole world came to the city. When a large number of people reside here, it is doomed that cultural blending will produce new fermentation here. Under the traction of the great era, the impact of foreign business is like a wave, and the market is covered step by step from the first line to the N line. Increasing the need for food, clothing, and shelter is often the first step to thinking and behavior change

▼餐厅外观，external view of the restaurant

“地域需要守护者”———业主
“Regional needs guardian” ——— Client

其实从“驾咖啡”开始，似乎我们开始理解他为什么执念去创造一个在地性的商业品牌；这不仅仅只是要做一个成功的商业模型，更多的其实是一种对于故土的文化守护。

“青稞”，一种熟知的高原农作物，而青棵则是在此基础上更深层次的一种表达—–长青之树。作为一家融合了藏/西餐，咖啡，烘焙，精酿的综合业态来说，我想这也是一种对于文化传承的期望和寄托。

In fact, starting from “HIYA CAFE”, it seems that we began to understand why he insisted on creating a local commercial brand; this is not just a successful business model, but more of a cultural guardian of the homeland. .

“Highland barley”, a kind of highland crops, and green tree is a deeper expression on this basis — evergreen tree. As a comprehensive business combining Tibetan/western food, coffee, baking and craft wine, I think this is also a kind of expectation and sustenance for cultural inheritance.

▼室内空间一览，overall view of the interior

如果说“驾咖啡”是关于游牧精神的向往，那么“青棵”一定是农耕文明的回归。生命与土地的关系向来密不可分，一方水土一方人，这一方，是风，是火，是土，是木，这是藏地的人对自然的崇拜，无关乎宗教，只是生命最初的信仰。

于是我们从品牌出发，将风火土木的元素进行提炼并与藏族特有的图腾文化进行融合，形成了整个品牌视觉的文化逻辑基调。

If HIYA CAFE is about nomadic yearning, PINE must be the return of farming civilization. The relationship between life and land has always been inseparable. One side of the land and water, this side, is the wind, the fire, the soil, the wood, this is the worship of nature by people in Tibet, not related to religion, but the original belief of life.

Therefore, starting from the brand, we refined the elements of wind and fire construction and integrated them with the unique totem culture of the Tibetan, forming the cultural logic keynote of the whole brand vision.

▼风、火、土、木的设计概念，design concept of the wind, the fire, the soil and the wood

原建筑随这座小城一样，平面跌宕起伏，无论是下沉还是挑高，都营造出一种空间的基础层次和递进关系，同时也形成了各区域独有的感知特征。我们让品牌逻辑自然的衍生到整个空间布局当中，代表土地的户外区，火塘为核心的前区，以及承载着“风马邮局”的夹层空间与代表木系的后区。

Like this town, the original building has ups and downs on the plane. Whether it is sunken or elevated, it creates a basic level and progressive relationship of space, and forms the unique perception characteristics of each region. We let the brand logic naturally be derived from the entire spatial layout, representing the outdoor area of the land, the front area of the fire pond as the core, and the mezzanine space carrying the “Fengma Post Office” and the back area representing the wood system.

▼轴侧分析图，axonometric analysis

如果说空间的构筑是骨架，那么材质的运用则是皮肤；碳化的黑木，藏地的夯土，织布的墙面，铸铁的格栅，配合以适度的天窗开口，形成了一独特的空间感受；空间的构筑与材质划分出明暗关系，随时间和季节的变化，形成了不同的光影效果；这一切都似有似无地把人抽离出现实社会，虚实难分。

If the construction of the space is the skeleton, then the use of the material is the skin; the carbonized black wood, the clay of the Tibetan land, the wall of the weaving, the grille of the cast iron, and the moderate skylight opening form a unique The feeling of space; the construction of space and the material divide the relationship between light and dark, with the change of time and season, the formation of different light and shadow effects; all of which seem to have no way to pull people away from the real society, virtual reality is difficult to distinguish.

▼入口处就餐区，通过铸铁格栅与室外分隔，dining space at the entrance, defined by cast iron grille from the outside

▼吧台区，不同材料形成对比，bar area composed of different materials

▼后区，代表木系，dining space in the rear, mainly composed by wooden materials

▼通往夹层的楼梯，stair to the mezzanine

▼楼梯上方设置适当的天窗开口，staircase with moderate skylight opening

▼夹层空间，mezzanine space

如果是一个朝圣场所，这一切似乎都达到了我们心中的印象；但作为一个消费场所来说，似乎又过于冰冷和理性；于是我们在陈设上尽可能地使用了从VI中提取的色彩体系，藏地的喇嘛红搭配中灰，在整个照明系统的映射下，让整个空间变得生动起来，从而更有温度。仿若大雪时深山里突然出现的一座人家，在大自然与烟火气的辉映下，尔等听风观雪，感落叶无声，得一方天地，煮茶温酒，不问世事。

If it is a pilgrimage place, it all seems to have reached our impressions; but as a place of consumption, it seems too cold and rational; so we use the color system extracted from VI as much as possible. The Tibetan Lama Red is matched with the medium gray, and under the mapping of the entire lighting system, the whole space becomes vivid and thus has a higher temperature. Like a sudden rise in the mountains when heavy snow, in the glow of nature and fireworks, I listened to the wind and snow, feeling the leaves are silent, and one side of the world, boiled tea and warm wine, do not ask the world.

▼陈设采用喇嘛红搭配中灰，在灯光下显得更有温度，Tibetan Lama Red is matched with the medium gray, making the space warmer under light

如何探寻地域与建筑、建筑与人的关系？我们始终坚信建筑空间是人文在地域上产生思维萌芽后探索的结果；而一个坚定的理想主义者，就是把一个个的梦造出来给你看，庆幸的是，青棵如此，我们亦是。

How to explore the relationship between region and architecture, architecture and people? We always believe that the architectural space is the result of humanity’s exploration after the emergence of thinking in the region; and a firm idealist is to create one by one for you to see, fortunately, PINE is like this, we are also.

▼细部，details

2019年是青棵存在于康定的第四年，也是自我否定后重塑的元年；我们相信这是一位守望者不断前行永不中断的梦。

2019 is the fourth year of PINE’s existence in kangding and the first year of reconstruction after self-denial. We believe this is the dream of a watchman who keeps on going and never stops.

▼logo和产品设计，logo and product design

▼平面图，plan

项目名称：PINE GREEN / 青棵
设计机构：JUMGO CERTIVE / 浆果创意
联系邮箱：75176055@qq.com
项目设计&完成年份：2019年1月/2019年9月
主创设计：Holy 何靓
设计团队：Easong 曾垠淞，Ci-young 陈紫阳，Sam 廖森，Summer 舒敏
设计服务类别：品牌/空间/陈设
项目地址：四川甘孜·康定
建筑面积：700㎡
摄影版权：形在建筑空间摄影，贺川
客户：风马邮餐饮公司
品牌：家具|FDL 凡德罗，灯光|Oway Lighting Solution

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