非常感谢 朱周空间设计 将以下内容授权gooood发行。更多关于他们：Vermilion Zhou Design Group on gooood
Appreciation towards Vermilion Zhou Design Group for providing the following description:

「你好」作为一句普遍的中文问候语，其含义远超过了日常的招呼，它承载了中国文化的友好、礼貌和开放的精神。这两个字不仅简单明了，还具有深刻的文化象征意义，使其在不同的语境和场合下都能传递出独特的情感和信息。

NI HAO, a standard Chinese greeting, carries meanings beyond everyday salutations. It embodies the spirit of friendliness, politeness, and openness integral to Chinese culture. These two words are simple and deeply symbolic culturally, allowing them to convey unique emotions and messages in various contexts and settings.

▼项目概览，overview of the project ©吴鉴泉

「你好」很中国
“NI HAO” is very Chinese

「你好」作为一个国际化的中文表达，也已经被全球多语种使用者所接受和使用，是中国与世界交流的第一道门户。「你好」是所有后续交流的开始，是表达中国文化最简单的开场白，其不受时间地理的跨度限制，我们透过文化符号表达，直接的让住客感受到既传统、又有活力、且开放的酒店氛围。

As an international Chinese expression, “NI HAO” has been embraced and used by multilingual speakers globally, serving as the first gateway in China’s communication with the world. “NI HAO” is the starting point for all subsequent interactions, presenting the most straightforward introduction to Chinese culture. Unconstrained by time and geography, we express this through cultural symbols, giving guests a direct experience of a traditional, vibrant, and open hotel atmosphere.

▼传统又有活力且开放的酒店氛围，a traditional, vibrant, and open hotel atmosphere ©吴鉴泉

我们将「葫芦」这一典型的中国符号在整个空间设计中展示，不仅象征着祝福，也寓意着旅人的福禄与平安。

‘Calabash’, a traditional Chinese symbol, is incorporated throughout the space design. This symbol signifies blessings, fortune, and safety for travellers.

▼运用「葫芦」这一中国符号，’Calabash’, a traditional Chinese symbol©吴鉴泉

简化的葫芦意象「8」透过不同的方式在空间中延续，「8」也寓意着「发」，一切既是中国的符号，也是「∞ 」无限可能的代表。

The simplified calabash imagery of ‘8’ is continued throughout the space in various forms. ‘8’ also symbolizes ‘prosperity’, embodying both a distinctly Chinese symbol and the representation of ‘∞’infinite possibilities.

▼简化的葫芦意象「8」，The simplified calabash imagery of ‘8’ ©吴鉴泉

「你好」是对话
“NI HAO” is a dialogue

酒店作为接待的服务体系，「接待」是重心，我们将融入在街道市集的「你好」酒店沿街面敞开，欢迎着宾客，也欢迎周围的邻里。空间中大量的文字口号，以非常中国式的表达与所有宾客们对话，颠覆了既定的前台以及休憩大堂，兼具功能的同时，也希望调动着旅客的情绪共鸣，“庞克养生”也是一份为你好的贴心。

In the “NI HAO” hotel, nestled within the bustling street market, the essence of “Hospitality” is at the heart of its operations. The doors are warmly opened to guests and the local community, inviting everyone to experience its welcoming atmosphere. With abundant slogans in the space, the very Chinese style of expression engages all guests, subverting traditional reception and lobby areas, while serving functional purposes and aiming to resonate emotionally with travellers. “Punk Wellness” is another thoughtful touch for well-being.

▼酒店大堂，lobby ©吴鉴泉

▼空间中使用的大量文字符号，abundant slogans in the space ©吴鉴泉

▼休憩大堂，lobby areas ©吴鉴泉

「你好」创造场景
“NI HAO” creates scenes

从公共空间到客房空间，在功能上我们透过轻巧的布局，适切的满足了旅客的差旅需求，不经意间的场景互动，将「你好」的问候转化成亲切的贴心友好，不管是E人或是I人，回归到住宿本质需求，皆可在空间中找到安放的场景。

From public areas to guest rooms, the varied needs of travellers are met through efficient layouts. Unintentional interactions in these spaces transform a simple “NI HAO” into a warm and intimate greeting. Whether guests are extroverted or introverted, returning to the fundamental lodging needs, they’ll find a comforting space to settle in.

▼客房空间，guest rooms ©吴鉴泉

▼客房浴室，guest rooms bathroom ©吴鉴泉

「你好酒店」
“NI HAO Hotel”

我们通过深入理解「你好」这两个字的意义，从而在空间设计上重新定位了「你好酒店」品牌，以「你好」作为核心设计凸显，使其在经济型酒店级别中占有市场独特性，传递出更友好和包容的理念同时，进而提供符合受众需求的住宿服务体验。「你好」这一简单而深刻的词汇，正如品牌的名字，将「你好酒店」能够通过更普世的方式打动人心。

By deeply understanding the meaning behind the two words “NI HAO,” the architects have repositioned the “NI HAO Hotel” brand in space design. With “NI HAO” as the core of the Vermilion Zhou Design Group’s design, it stands out in the economy hotel sector, conveying a more friendly and inclusive philosophy, while meeting the accommodation needs of its audience. Like the brand name, this simple yet profound expression enables “NI HAO Hotel” to touch hearts universally through its approach.

▼酒店夜景，night view ©吴鉴泉

客户｜华住集团 Huazhu Group
项目地址｜成都锦江区东华正街 28 号
创意总监｜周光明
概念设计｜何文婷
品牌定位｜朱周設計
室内设计｜洪宸玮、胡悦、李雨轩、高明锐
照明设计｜朱彤云
软装设计｜杨婉璐
酒店运营物品设计顾问｜朱周设计
视觉识别系统设计｜ DDD
标识标牌设计｜上海登本设计工程有限公司
内容策划撰写｜朱周设计创意概念部
空间摄影｜吴鉴泉

Project Address: No. 28 Donghuazheng Street, Jinjiang District, Chengdu
Design Team
Creative Director｜Kuang Ming(Ray) Chou
Concept Design｜Ting Ho
Brand Positioning｜Vermilion Zhou Design Group
Interior Design｜Garvin Hong, Yue Hu, Yuxuan Li, Mingrui Gao
Lighting Design｜Vera Chu
FF&E Design｜Wan Lu Yang
Hotel Operations Goods Design Consultant｜Vermilion Zhou Design Group
Collaborator
Brand Visual Identity System Design ｜DDD
Signage Design｜Design Onboard Studio
Copyright
Content Planning and Writing ｜Vermilio Zhou
Photos｜Jian Quan Wu

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