感谢 奥雷·舍人事务所 予gooood分享以下内容。更多关于：Buro Ole Scheeren on gooood.
Appreciation towards Buro Ole Scheeren for providing the following description:

位于南京建邺高新区核心地带，由奥雷·舍人设计的新城灯塔以透明交错的体量与开放式露台为特色，激发前沿科技领域的协作研究，为京东打造出这座面向未来的区域总部与研发中心。

Located in the heart of Nanjing’s Jianye High-tech Zone, Ole Scheeren’s design of JD Beacon features transparent, interlocking volumes and open terraces that stimulate collaborative research in cutting edge technologies, creating a future-focused regional headquarters and R&D centre for JD.com.

▼项目鸟瞰，Aerial view of the site © Buro Ole Scheeren, SAN

奥雷·舍人事务所近日公布了京东集团位于中国南京的新区域研发中心总部设计方案。这座名为新城灯塔的200米塔楼将落户河西中央科技创新区，成为该区域科学与人工智能创新的核心枢纽。这座地标性建筑将坐落于阿里巴巴、小米等企业总部云集的区域，成为南京数字经济核心集群的全新标志性建筑。

Büro Ole Scheeren has revealed the design for JD.com’s new regional headquarters and research & development (R&D) centre in Nanjing, China. Named JD Beacon, the 200-metre tower will establish a leading hub for scientific and artificial intelligence innovation in the Hexi Central Science and Technology Innovation district. Set amongst headquarters for companies such as Alibaba and Xiaomi, JD Beacon will be a prominent new landmark for Nanjing’s new digital economy cluster.

▼项目鸟瞰，Aerial view of the site © Buro Ole Scheeren, SAN

这座27.4万平方米的综合体集成了京东集团的区域总部与尖端研发功能。作为一家科技服务企业，京东集团是中国营收规模最大的零售商，位列2025年《财富》全球500强第44位，跻身全球最大企业之列。项目位于建邺高新区核心区域，为人工智能、机器人等前沿领域的创新发展提供重要基地。

The 274,000-square-metre development integrates regional headquarters and advanced R&D functions for JD.com, a technology and service company and China’s largest retailer by revenue and one of the world’s largest companies, ranking 44th in the 2025 Fortune Global 500. The project’s location, at the core of Jianye High-tech Zone, offers a base for innovation in cutting-edge fields such as artificial intelligence and robotics.

▼方案正立面，elevation design © Buro Ole Scheeren, SAN

奥雷·舍人设计的新城灯塔将京东的技术雄心转化为清晰的建筑形态，中央塔楼与附属裙楼围绕核心广场共同构成一个和谐的整体。塔楼由错动咬合的体量与内凹式开放露台组成，形成持续的三维连接，全方位与城市互动。这些空间如同窗口，展示着为高效、高产而设计的办公环境，既象征着区域的创新精神，也映射着城市的发展。开阔的露台将工作与会议空间向外延伸，将南京全景尽收眼底。这一布局既为科研提供高效的环境，又在河西创新版图中彰显出独特存在感。

▼总体鸟瞰分析图，Axonometric view of the masterplan © Buro Ole Scheeren, SAN

Ole Scheeren’s design for JD Beacon translates JD.com’s technological ambition into an architectural form, comprising a central tower and a ring of low-rise buildings that form a coherent ensemble around a central plaza. The tower is composed of interlocking volumes and recessed open terraces, creating a continuous three-dimensional link that interact with the city in all directions. These spaces act as windows that reveal office environments designed for efficient and productive working, symbolic of the district’s innovation and the city’s progress. Generous open terraces further extend working and meeting spaces to the exterior and offer views across Nanjing. This configuration provides a productive environment for research while at the same time asserting a distinct presence within the Hexi district’s landscape of innovation.

▼体量生成策略示意，Massing strategy diagram © Buro Ole Scheeren, SAN

广场裙楼环抱中央塔楼底部，既串联激活周边街区，又将京东的影响力延伸至更广阔的城市空间。入口广场兼具实用性与仪式感，既通过水景与景观前庭营造庄重氛围，又确保行人与车辆畅通无阻。

The ring of low-rise volumes embraces the base of the central tower, connecting and activating the surrounding streets whilst extending JD.com’s presence to the wider city. The entrance plaza is designed to be both functional, allowing easy pedestrian and vehicular access, and ceremonial, defined by water features and a landscaped forecourt.

▼城市流线导入示意，Urban flow integration diagram © Buro Ole Scheeren, SAN

在经历一场国际设计竞赛后，奥雷·舍人事务所最终赢得该项目设计委托。项目于2025年11月正式动工。这个地标性设计的诞生标志着京东集团与南京地区发展的崭新篇章。

Büro Ole Scheeren was awarded the commission following an international design competition. Construction on the project commenced in November 2025. The landmark design marks a new chapter for both JD.com and Nanjing’s regional development.

▼垂直交通组织示意，Vertical circulation diagram © Buro Ole Scheeren, SAN

项目名称：新城灯塔
项目类型：总部
项目地点：中国南京
设计单位：奥雷·舍人事务所 Buro Ole Scheeren
事务所网站：https://buro-os.com
主创建筑师：奥雷·舍人Ole Scheeren
设计团队完整名单：
设计主持: Ole Scheeren
合伙人: Dan Cheong
副合伙人: Chao Wei
团队: Jianfeng Yin, Irene Hsu, Nan Huang, Yuchen Qiu, Jonathan Kan, Alvin Chu, Jie Fan, Henry Chan, Man Wu, Shengxiao Zhao
With Peiwen Deng, Hankai Ye, Shaw Wu, Teng Long, Iris Li
业主：京东集团
建成状态：竞赛：一等奖
建设时间（起迄年月）：预计2030年竣工
用地面积（平方米）：26,301.43㎡
建筑面积（平方米）：184,110㎡；
高度（米）： 200米
业态：办公：156,496㎡；研发部及展示厅：27,614㎡
其他参与者，包括但不限于：
本地设计院：AESEU
项目图像: Buro Ole Scheeren, SAN

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