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幕幕剧场（mumu theater）是“繁星戏剧村”旗下首个商业空间剧场品牌。这不仅仅是一个专为孩子及家长量身打造的专业亲子剧场，更是一个集书店、展览、艺术教育、文化市集等为一体，富有社区精神的演艺新空间。因此，如何处理“特定时间段下的剧场演出”与书店、培训、文化展览等“日常经营活动”的关系以及如何塑造新型演艺空间成为本次设计的重点。

Mumu Theater is the first commercial theater brand under the “Starry Drama Village”. It is not just a professional theater designed specifically for children and their parents, but also a new performing arts space that integrates a bookstore, exhibitions, art education, cultural markets, and other community-centered activities. Therefore, the key focus of this design is to address the relationship between “theatrical performances at specific time slots” and “daily operations such as the bookstore, training, and cultural exhibitions,” as well as how to create a new type of performing arts space.

▼童话般色彩的下沉剧场与绘本空间，Fairytale-themed sunken theater and picture book space ©office yet

以幕布为灵感的流动空间
Flowing Space Inspired by Theater Curtains

项目场地位于商场东南角的临街三层，面积共930平方米，拥有多处挑高空间。设计团队以“幕布”为概念，根据场地的空间特点，运用曲线组织划分了多个类型的剧场空间——“下沉小剧场”、“方空间”、“幕幕剧场”以及“上空间”等，以满足多种演出形式及活动的需求。

The project is located on the southeast corner of the mall, occupying a 930-square-meter space on the third floor with several areas featuring high ceilings. The design team adopted the concept of “theater curtains” as the core inspiration. Based on the spatial characteristics of the site, they used curved forms to organize and divide the space into various types of theater areas—such as the “sunken small theater,” “square space,” “Mumu Theater,” and “upper space”—to accommodate a variety of performance formats and activities.

▼一层平面图，Ground Floor Plan ©office yet

▼二层平面图，Second Floor Plan ©office yet

▼主入口，幕布一般的弧形玻璃及下沉小剧场，Main entrance：Curved glass like a curtain and sunken small theater ©金伟琦

▼剧场主入口，开放的立面为观众提供了更多候场空间， The main entrance of the theater, the open facade provides more waiting space for the audience ©金伟琦

▼弧形连续的外立面玻璃造型，如幕布一般徐徐拉开，将丰富的内容展示在顾客面前。The curved and continuous glass facade is like a curtain that slowly opens, displaying the rich contents in front of customers ©金伟琦

“下沉小剧场”位于场地内靠近商场公区一侧入口处，灰绿色半围合的 “圆筒”与向内不同尺度高低错落的弧形台阶，在入口处形成了一个鲜明又特别的空间形象，向商场里来往的顾客展示着自己“多重”的身份。它如城市广场一样，既可以承载小型艺术活动，又是人们休息落脚的地方。

The “Sunken Small Theater” is located near the entrance on the side of the mall’s public area. The gray-green semi-enclosed “cylinder,” along with the inwardly varying, staggered curved steps, creates a distinctive and unique spatial image at the entrance, showcasing its “multipurpose” identity to the mall visitors. Like a public square, it not only accommodates small-scale art activities but also serves as a resting place for people to pause and relax.

▼半围合的圆形下沉小剧场，Semi-enclosed circular sunken theater ©office yet

▼下沉小剧场，Sinking Theater ©金伟琦

▼小剧场内不同尺度的台阶座位，可以同时满足大人及儿童的使用需求，The stepped seats of different sizes in the small theater can meet the needs of both adults and children ©金伟琦

▼下沉小剧场与主入口绘本区，The sunken theater and the picture book area at the main entrance ©金伟琦

▼入口绘本墙，Picture book wall at the entrance ©金伟琦

同时下沉剧场又与书店、水吧共同组成了日常经营区域。平日里，这里是一个充满童话色彩的亲子绘本馆，而在大剧场剧目上演的特定时间，又摇身一变成为了观众候场休息空间。

The sunken theater, along with the bookstore and the water bar, forms part of the daily operational area. On a typical day, it serves as a fairy-tale-inspired children’s picture book gallery, but during specific times when the main theater performances are taking place, it transforms into a waiting and resting space for the audience.

▼下沉小剧场向外，Looking out from the sunken theatre ©金伟琦

▼复古的水吧台造型，呼应了传统剧院“检票亭”的形象，The water bar counter has a retro shape, echoing the image of the traditional theater “ticket booth” ©金伟琦

▼日常营业区域——绘本、水吧区，Daily business areas – picture book area, water bar area ©金伟琦

▼日常营业区域——绘本、水吧区，Daily business areas – picture book area, water bar area ©金伟琦

▼双向的台阶既可以作为剧场座椅，也可以满足日常书店、水吧等经营的需求 &下沉小剧场台阶上的“经典台词”，与导视标识，The steps in both directions can be used as theater seats, as well as bookstore and water bar seats & “Classic lines” printed on the steps of the sunken small theater ©金伟琦 / office yet

▼弧形的外立面、地面台阶与天花造型，在被赋予了不同的色彩同时，也代表着不同的功能。像舞台上一道又一道的幕布，将生动的内容徐徐展现在顾客眼前，The curved facade, ground steps and ceiling shapes are given different colors and represent different functions. Like curtains on a stage, they slowly present vivid contents to customers ©金伟琦

另一侧的“大黑筒”则是去往主要剧场空间的入口。整个剧场空间被处理为黑白灰色调，既呼应了人们对传统小剧场“黑盒子”印象，又与外围经营区域的戏剧化色彩形成反差。“大黑筒”扮演着空间转化器的角色，将人们从琳琅满目的商业空间传送到神秘的剧场空间。

On the opposite side, the “Big Black Cylinder” form, serves as the entrance to the main theater space. The entire theater is designed in black, white, and gray tones, both referencing the traditional “black box” theater and contrasting with the dramatic colors of the surrounding commercial areas. The “Big Black Cylinder” functions as a spatial transformer, guiding visitors from the vibrant commercial space into the mysterious world of the theater.

▼黑色圆筒一样的剧场主入口&幕幕剧场的主标识logo，The main entrance of the theater is like a black cylinder & The main logo of Mumu Theater ©office yet

▼剧场主入口区域，Main entrance area of the theater ©金伟琦

▼开放的门店立面，Open store façade ©金伟琦

▼剧场入口通道看向外侧，Looking out from the theater entrance ©office yet

其中，“幕幕剧场”是本项目的核心演艺空间。设置183座伸缩座椅以及30多个移动座位，可以满足戏剧演出、艺术展览、小型发布等各种不同的使用需求。

The “mumu theater” is the core performance space of this project. It is equipped with 183 retractable seats and over 30 movable chairs, allowing it to accommodate a variety of functions, including theatrical performances, art exhibitions, and small-scale presentations.

▼大剧场内伸缩座椅，Retractable seats in the theater ©金伟琦

▼座椅收起时，可作为多功能厅满足其它使用需求，With the seats folded away, the theater can be used as a multi-purpose hall to meet other needs ©金伟琦

▼大剧场内伸缩座椅，Retractable seats in the theater ©金伟琦

▼剧场舞台区域，Theater stage area ©office yet

▼剧场座椅，Theater seats ©office yet

场地内另一个多功能空间——“方空间”，既是戏剧演员的排练厅，也是一个小型展厅、剧场，同时也可以作为亲子戏剧教室满足日常经营的需求。方空间有两个入口，其中一处与外围卡座水吧区相连，丰富了空间的使用场景，满足了不同的功能需求。设计团队通过合理规划人流动线，为同一时间段不同文化活动的举办提供了更多可能性。

Another multifunctional area within the venue, the “Square Space,” serves multiple purposes: it is a rehearsal room for actors, a small exhibition hall, a theater, and also a children’s drama classroom for daily operations. The Square Space has two entrances, one of which connects to the seating and water bar area, enhancing the variety of its uses and accommodating different functional needs. By carefully planning the flow of people, the design team has made it possible to host various cultural activities simultaneously in the same time period, offering greater flexibility.

▼多功能厅“方空间”，白色的“盒子”是方空间的主体，黑色一侧既是剧场的入场通道，也可以成为小舞台供方空间使用，The multi-functional hall is called “Square Space”. The white part is the main area of the Square Space, and the black side is both the entrance to the theater and can also be used as a small stage for the Square Space ©金伟琦

▼“方空间”内看向“舞台”的视角，The perspective of the “stage” from the “square space” ©金伟琦

▼水吧区通往“方空间”的入口。当大剧场演有出时，可以作为独立入口通往亲子培训教室。方空间门外侧卡座区可以方便家长休息等候，It‘s the entrance from the water bar area to the “square space”. When there is a performance in the theater, it can be used as an independent entrance to the children’s training classroom. The booth area outside the door is convenient for parents to rest and wait ©金伟琦

▼水吧休息区，Water bar lounge area ©金伟琦

▼流动的空间与卡座区，Curved space & Booth Area ©金伟琦

“观与演”—— 演艺新空间的思考
“viewer-performer relationship”: Rethinking the New Performing Arts Space

在设计初期，设计团队就与业主一致决定打造一个更加开放的，面向商场空间的剧场。让戏剧不再只发生在犹如封闭盒子的剧场内部，希望以更友好、亲切的姿态，让更多的大朋友小朋友能够走进来，体验、感受剧场文化。

In the early stages of the design process, the design team, in collaboration with the project owner, decided to create a more open theater that faces the mall space. The goal was to move away from the traditional “black box” theater and invite theater to happen outside its closed confines. By adopting a more approachable and friendly design, the team aimed to encourage more people—both adults and children—to step inside, experience, and connect with theater culture.

▼通过地面高差与色彩，模糊了店面与商场公区的边界，仿佛将商场的空间也纳入到店面中来。这样的处理很好的划分了营业区与剧场的人流，又增加了候场区域的面积。开放的空间以更友好的姿态欢迎人们前来，The design team blurred the boundary between the store and the public area of the mall by setting the height difference and color of the ground, as if the mall space was also included in the store. This design method well divides the crowds in the bookstore area and the theater, and increases the area of the waiting area. The open space also welcomes people to come in ©金伟琦

因此在本次的设计中，设计团队将商业空间中“店面”的立面进行了最大化开敞处理，通过设置地面高差、区别材质颜色等手段，模糊了公共区域与“幕幕剧场”的边界，有意识的将剧场空间内的活动如舞台一般呈现给商场过往的行人。当观众在“看”表演的同时，幕幕也作为一个整体在“被看”。呈现出多种观演关系，提供一种全新沉浸式的体验。

In this design, the team maximized the openness of the “storefront” facade within the commercial space. Through techniques such as varying floor heights and contrasting materials and colors, the boundary between the public area and the “Mumu Theater” was blurred. The activities within the theater space were intentionally made visible to passing mall visitors, effectively staging the theater as a performance in itself. This creates a dynamic and interactive viewer-performer relationship, offering a new, immersive experience.

▼在剧场内的人也被置在一层一层的舞台布景中一般，提供了多种视角看与被看的关系，The people in the theater are also placed in layers of stage scenery, providing multiple perspectives of seeing and being seen ©office yet

值得欣喜的是，幕幕剧场作为北京首批演艺空间培育项目，得到官方认证和扶持，期冀在未来有更好的运营发展。

It is worth noting that mumu theater, as one of the first performing arts spaces in Beijing’s cultural development program, has received official certification and support. The project is expected to grow and develop further in the future.

▼丰富的空间层次也给人们提供了不同的观看视角，The rich spatial levels also provide people with different viewing perspectives ©office yet

色彩与视觉
Color and Visuals

作为繁星戏剧村旗下的全新剧场品牌，视觉创意团队也为幕幕创作了全新的logo、导视等视觉形象。新的logo意在表达一个连贯的帷幕。它也作为一个连贯的图形，被应用在各种物料上。设计团队希望可以打造一个与家庭能够产生共鸣，并让他们记住的品牌形象。”mumu”简单的拼写形式就是这样的存在。

As the new theater brand under Starry Drama Village, the visual design team has created a brand-new logo and signage for Mumu Theater. The new logo is intended to represent a continuous curtain, symbolizing the seamless flow of the space. This cohesive graphic is applied across various materials. The design team aims to create a brand image that resonates with families and is memorable to them. The simple spelling of “mumu” embodies this concept.

▼店内导视与幕幕书店标识，Guide system & Mumu Bookstore Logo ©office yet

▼绘本区，Picture Book Area ©office yet

▼上空间标识，Upper space logo ©office yet

▼幕幕剧场主视觉设计，Visual design of the mumu theater ©loof.design

▼幕幕剧场主视觉设计及应用，Main visual design and application of the Mumu Theater ©loof.design

▼幕幕剧场主视觉设计及应用，Main visual design and application of the Mumu Theater ©loof.design

▼导视设计，Guide design ©loof.design

项目名称：幕幕剧场室内设计
项目类型：亲子剧场/文化中心/艺术空间/书店/商业店面
设计方：
室内设计：office yet
剧场设计：MAAN-DESIGN STUDIO
视觉设计：loof.design
联系邮箱：info@officeyet.com
项目设计：2023.2-2024.8
完成年份：2024
设计团队：
室内设计：谢俊青、周芸
剧场设计：蔡雅娇
视觉设计：封彤、李瑞杨、胡拓梦，姜颖
项目地址：北京市通州区
建筑面积：930㎡
摄影版权：金伟琦、office yet
客户：繁星戏剧村
材料：微水泥、弧形玻璃
品牌：幕幕剧场 mumu theater

Project name:Interior design of the Mumu Theater
Project type: Children’s Theater/Cultural Center/Art Space/Bookstore/Commercial Store
Design:Interior design: office yet
Theater design: MAAN-DESIGN STUDIO
Visual design: loof.design
Website:
Contact e-mail: info@officeyet.com
Design year:2023.2-2024.8
Completion Year:2024
Leader designer & Team:
Interior design: Xie Junqing, Zhou Yun
Theater design: Cai Yajiao
Visual design: Feng Tong, Li Ruiyang, Hu Tuomeng, Jiang Ying
Project location:Tongzhou District, Beijing
Gross built area:930㎡
Photo credit: Jin Weiqi/ office yet
Clients: Fanxing Theatre Village
Materials: Microcement, curved glass
Brands: mumu theater

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