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中国电商品牌唯品会总部大厦选址于华南都会广州，项目在历经四年建设之后正式落成交接。由gmp· 冯·格康，玛格及合伙人建筑师事务所主笔设计的办公综合体以裙楼建筑为基座，办公空间呈现水平布局，各个功能分区依次叠加形成明晰的体块组织，两座高耸塔楼从基座之上升起，凝练出竖立挺拔的建筑形象。

After a construction period of four years, the new headquarters of the vip.com online corporation in the Guangzhou metropolis in southern China was handed over. The office complex, developed by gmp von Ger- kan, Marg and Partners Architects, consists of an office landscape in horizontal layers for the different func- tions stacked on a plinth. Two slender towers rising up from the plinth structure add a strong vertical accent.

▼项目坐落于广州琶洲互联网创新集聚区，located in the so-called Internet Innovation Zone of Guangzhou’s Pazhou District © CreatAR Images

唯品会vip.com是中国第三大电商品牌。随着企业蓬勃成长，新建总部大厦坐落于广州琶洲互联网创新集聚区，琶洲为坐落于珠江之上的岛屿，位处广州市中心区东南部。这一区域毗邻广州国际会展中心，将规划为新兴金融科技服务创新集聚区，同时补充以休闲娱乐功能设施。gmp在2016年举行的国际设计竞赛中取胜并获得设计委托。

vip.com is one of the three largest e-commerce corporations in China. The new headquarters of the continu- ally growing corporation is located in the so-called Internet Innovation Zone of Guangzhou’s Pazhou District, an island in the Pearl River to the south-east of the city center. This area, which is connected to the Kanton Trade Exhibition precinct, has been specially designated as a new commercial and service area for internet companies, featuring also leisure facilities. In 2016, gmp had won the international competition and was then commissioned with the project.

▼项目概览，overview © CreatAR Images

唯品会作为一个极富活力、管理层级扁平化的企业，其对办公空间的要求更加趋向于空间的灵活性，亟需一个可依据不同组织结构进行快速调整和改建的办公空间解决方案。gmp的建筑概念对城市设计的初步要求作出回应，并不是单纯依据街道走向设置三座独立的塔楼，而是强调了一个水平向的办公空间布局。通过相应交通流线设计，一座十层裙楼建筑将互成拐角势态的三个地块连成一体。这样的布局结合建筑的竖向空间组织结构实现了办公空间的最大化，同时也令所有办公空间最大程度的享有面向珠江和城市的迷人视野。

vip.com’s company culture is characterized by dynamism and flat hierarchies. In terms of architecture, this calls for large flexible areas that can be used in a variety of ways and modified very quickly, thus allowing for different forms of office organization. Contrary to the urban design brief, which called for separate high-rise buildings on the three plots separated by roads, the gmp concept for the company headquarters was for a horizontally layered office landscape. A ten-story plinth connects all three building plots of the angular site, straddling the respective roads. On this basis, the overall volume and the arrangement of the vertical circulation systems were developed with the aim of creating a maximum of office spaces with attractive views across the river and city.

▼体块分析图，concept diagram © gmp Architekten

建筑各个功能分区依次叠加形成大厦主体，挑空空间以及特殊功能区域在横向和竖向上对其进行穿插切割，如同接驳体块之间的“缝隙”。位于大厦四层之上的间隔层被定义为建筑内部和外部职能的交汇之所。这里设有企业员工与客户的会晤空间，包括会议室、展览空间和餐饮设施。此外，一座面向珠江探出的平台形成具有优质品质的公共空间，其通过一座宽阔大气的室外阶梯在整座大厦与江畔区域和东侧公园之间建立关联。从基座之上升起的两座塔楼高度分别为135.5米及172.5米，除一般办公以外还设有行政管理层办公空间。

The different functional areas of the building are visually layered, separated by vertical incisions and floors with special functions appearing as joints. The first of these incisions at the fourth building level marks the interface between external and internal functions. It serves as a meeting space for guests and employees and includes a conference center, exhibition areas, and gastronomic facilities. Wide staircases from a public platform in front of the building, facing the Pearl River, connect it to the riverbank as well as to the park to the east. The two slender towers, measuring 135.5 meters and 172.5 meters in height, rise from the building plinth and house more offices as well as the administration and the management.

▼底层空间，ground space © CreatAR Images

▼丰富的挑空空间以及特殊功能区域在横向和竖向上穿插切割，The different functional areas of the building are visually layered, separated by vertical incisions and floors with special functions appearing as joints © CreatAR Images

▼裙楼上的室外露台，terrace © CreatAR Images

▼裙楼屋顶的露天泳池，outdoor pool on the top of the building plots © CreatAR Images

裙楼层面之上叠加座落的建筑体块内分布着企业不同部门的工作团队，宽敞明亮的办公区域可根据具体需求灵活调整。可开放窗扇令办公空间实现自然通风换气。跨越不同楼层的通高中庭与大型阶梯设计，服务于办公层之间垂直交通流线的同时，也可作为举行跨团队讲座与聚会活动的场所。另外，各个办公层还配备一个特殊的非正式交流空间，此处设有茶水间、休憩区、图书馆、健身区域等。裙楼屋顶是开敞的露台空间，拥有无边际泳池、篮球场、烧烤站点等休闲设施专供唯品会员工与客户使用，营造具有绝佳江景视野的一方天地，让人们尽享午休或下班时光。

The office zones for the different company teams are accommodated in the horizontal plinth building, featuring spacious floor areas which can be flexibly adapted to changing requirements. Natural ventilation at the workplaces is made possible via openable windows. Multistory foyers and large stairwells between the floors create a vertical link between the office areas and can also be used for lectures and multi-team conventions. Each office floor is equipped with kitchenettes, sleeping pods, a library, and fitness facilities as places for informal employee get-togethers. In their breaks and after work, employees and guests of vip.com can enjoy a view across the Pearl River from the large roof terrace on the plinth, which features an infinity pool, a basketball court, and a barbecue area exclusively for members of staff and guests.

▼接待大厅，reception hall on the ground floor © CreatAR Images

▼跨越不同楼层的通高中庭与大型阶梯，Multistory foyers and large stairwells between the floors © CreatAR Images

办公楼层拥有全玻璃幕墙，其清晰凝练的水平肌理刻画了大厦的整体造型，赋予建筑作为电商唯品会新总部的地标形象。夜幕降临，与幕墙构件结合的灯带装置将大厦立面点亮，进一步勾勒出横向元素的层次感，令人印象深刻。

The deliberately plain, horizontally-structured facades with floor-to-ceiling glazing give the office complex a unified appearance, which means that the headquarters can be recognized from afar and identified as the new address of the vip.com online corporation. The horizontal layering is emphasized at night when lighting strips integrated in the facade profiles light up the building.

▼办公楼层拥有全玻璃幕墙，horizontally-structured facades with floor-to-ceiling glazing © CreatAR Images

▼开放式的报告厅，open lecture hall © CreatAR Images

▼黄昏中的总部，dusk view of the project © CreatAR Images

▼总平面图，master plan © gmp Architekten

▼一层平面图，1F plan © gmp Architekten

▼五层平面图，5F plan © gmp Architekten

▼十层平面图，10F plan © gmp Architekten

▼二十一至二十四层平面图，21-24F plan © gmp Architekten

▼剖面图，section © gmp Architekten

设计竞赛:2016 年一等奖
设计:曼哈德·冯·格康和施特凡·胥茨以及尼克拉斯·博兰克
竞赛阶段项目负责人:Clemens Kampermann
竞赛阶段设计团队:Jan Peter Deml，李萱，王宓，Thomas Muncke，Dimitri Philippe，Burkhard Pick， Anastasiya Vitusevych，Thilo Zehme，张吟，Katarzyna Zaczek
实施阶段项目负责人:Clemens Kampermann
实施阶段代理负责人:Tobias Keyl
实施阶段设计团队:Andreas Götze，何多舒，Astrid Jahncke，Karolina Korona，刘叙达，Giuseppe Malfona，Simone Matthey de L’Endroit，毛安德，潘昕，Dimitri Philippe，Andrea Pisanu，Kristin Schoyerer，汤子泓，Alberto Vallejo，曾雅涵，张起意，张吟，韦志林
中国项目管理:徐吉，秦炜
合作单位:广州市设计院
景观设计:Rehwaldt Landschaftsarchitekten; 深圳市龙易凤园林景观设计有限公司
灯光设计:Schlotfeldt Licht; 北京大观格瑞照明设计有限公司
业主:唯品会 vip.com
总建筑面积:约16.5万平方米
地上面积:约11.3万平方米
地下面积:约5.2万平方米

Competition: 2016–1st Prize
Design: Meinhard von Gerkan and Stephan Schütz with Nicolas Pomränke
Competition Lead: Clemens Kampermann
Competition Team: Jan Peter Deml, Thomas Muncke, Dimitri Philippe, Burkhard Pick, Anastasiya Vitusevych, Thilo Zehme, Yin Zhang, Katarzyna Zaczek
Project Lead Detailed Design: Clemens Kampermann
Deputy Project Lead Detailed Design: Tobias Keyl
Detailed Design Team: Andreas Götze, He Duoshu, Astrid Jahncke, Karolina Korona, Xuda Liu, Giuseppe Malfona, Simone Matthey de L’Endroit, Andreas Maue, Pan Xin, Dimitri Philippe, Andrea Pisanu, Kristin Schoyerer, Tang Zihong, Alberto Vallejo, Zeng Yahan, Zhang Qiyi, Yin Zhang, Wei Zhilin
Project Management in China: Xu Ji, Qin Wei
Partner Practice in China: Guangzhou Design Institute
Landscape Architecture: Rehwaldt Landschaftsarchitekten; Shenzhen LYF Landscape Scenery Design CO. Lighting Design Schlotfeldt Licht; GD-Lightingdesign
Client: vip.com
Total GFA: 165,355 m2
GFA above ground: 112,795 m2
GFA below ground: 52,560 m2

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