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国际知名设计和创新事务所Carlo Ratti Associati (CRA)日前与意大利美食主题公园FICO Eataly World合作设计了名为“Man and the Future – Hortus”（人与未来 – 花圃）的交互式场馆，人们可以在这里参与“数字增强”式的农业活动，并现场种植自己的食物。该项目将水培种植与在线数据相结合，实现了新型的协作式现场耕种系统，使人人可以成为食品的生产者。FICO Eataly World于2017年11月15日在意大利博洛尼亚开放，这是一座面积达10万平方米的全新益智公园。凭借突破性的观念和视野，Hortus成为了公园中独具特色的重点项目。

Collaborative Farming: Growing our own Food in Tomorrow’s Supermarkets Bologna – November 9th, 2017 – FOR IMMEDIATE RELEASE International design and innovation office Carlo Ratti Associati (CRA), in collaboration with FICO Eataly World, has designed “Man and the Future – Hortus”, an interactive pavilion where people can engage with digitally-augmented farming and grow their own food on-site. The project pairs hydroponic practices with online data collection, paving the way for a new type of collaborative, in-store cultivation system in which anyone can become a food producer. With its disruptive vision for the food industry, the project is among the highlights of FICO Eataly World, the new 100,000 square meter edutainment park that will open on November 15th, 2017 in Bologna, Italy.

▼场馆内部概览，overview

游客们首先进入“花圃”的圆形场馆——这也是园内六个多媒体旋转场馆之一——随后沿着沉浸式的路径通往一个大型的室内水培植物园。在这里，每个人都可以在水培箱里选择种植植物，并观察它们的生长过程。麻省理工学院城市感知实验室（MIT Senseable City Lab）主任及CRA创始人Carlo Ratti说：“穿越这座场馆，如同穿越时间。从农场入口开始，随着前进的脚步，你会观察到植物从种子到发芽再到完全成熟的过程。”

Visitors enter the “Hortus” circular pavilion – one of FICO’s six multimedia carousels” – and follow an immersive route that leads to a vast indoor hydroponic vegetable garden. Here, anybody can choose to plant seeds in a hydroponic tank and start monitoring their growth. “Moving through the space of the pavilion will be like moving through time”, says Carlo Ratti, director of the Senseable City Lab at the Massachusetts Institute of Technology (MIT) and founder of CRA: “As you walk through, you will observe the progression of plant growth: from seeds and sprouts at the entrance of the farm to fully developed plants after a few meters.”

▼项目将水培种植与在线数据相结合，实现了新型的协作式现场耕种系统，the project pairs hydroponic practices with online data collection, paving the way for a new type of collaborative, in-store cultivation system

▼细部，detail

▼游客可以沿着沉浸式的路径观察植物的成长过程，visitors will observe the progression of plant growth through an immersive route

通过使用能够观测植物状态的传感器，人们可以与农场通过数字化的方式进行连接，并借助“Hortus”网络应用（www.hortus.eatalyworld.it）进行远程监控。在种植完成后，种植者的资料将通过物联网设备与其种植的植物配对。种植者可以通过网络应用来跟踪植物的生物学资料和生长状态，甚至可以将其分享至社交网络。在“花圃”中，人们可以选择种植罗勒、皱叶莴苣、野生芝麻菜以及奶油生菜等，成熟后的植物将很快被收集并食用。

By utilizing sensors that measure the plants’status, visitors are connected to the farm digitally and are able to access it remotely, from the “Hortus”web app (www.hortus.eatalyworld.it). Once a person plants a seed in the hydroponic farm, an Internet-of-Things device will match his or her profile with that of the corresponding plant. Using the web app, the visitor can then track the state of the plant’s biological data, its level of growth, and even share it on social media. At “Hortus”, you can sow seeds of basil, curly lettuce, wild rocket, and butter lettuce. Once the plant is finally ripe, it will be collected to be eaten.

▼种植者的资料将通过物联网设备与其种植的植物配对，an Internet-of-Things device will match the planter’s profile with that of the corresponding plant

▼水培植物细部，detail of the hydroponic farm

“像我们这样在农场上长大的人，最能体会播种之后每天醉心观察的乐趣：如同在探索一种生命的魔力。我们希望人人都能获得类似的体验，哪怕他们深居于城市中心”，Ratti补充道，“这间农场或许无法满足所有市民的饮食需要，但它切实而直接地拉近了都市人口与自然之间的距离。正如德国诗人库尔特·图霍夫斯基在其旧诗《理想》中所写的那样，他梦想有一座房子，一面朝向柏林繁华的市中心，一面朝向阿尔卑斯山。在未来，城市将与自然更好地融合。”

“Those of us who grew up on a farm know the feeling of planting a seed and then obsessively checking on its progress each day. It’s like discovering the magic of life as it progresses. We wanted to make such an experience accessible to everyone, even those who live in the depths of the city,” adds Ratti. “This sort of urban farming will probably never be able to satisfy all of our cities’ feeding needs. But it does allow us to create a more direct relationship between urbanites and nature. As in Kurt Tucholsky’s old poem ‘The Ideal’, in which the German writer dreams of a house where one side faces the bustling center of Berlin and the other side faces the Alps, we might have future cities that better combine urban life and nature.”

▼种植者可以通过网络应用来跟踪植物的生物学资料和生长状态，using the web app, the visitor can then track the state of the plant’s biological data and its level of growth

该场馆位于FICO Eataly World主题公园的中心地带，其全新的理念因Eataly在国际上的成就而得以实现。Eataly品牌创始人Oscar Farinetti表示：“我们希望通过 FICO Eataly World来加强食品和营养文化的发展。全世界的孩子和家庭将在这里体会到意大利的博大文化。年轻的创业者和年长的传统商人也将在此实现合作。总而言之，我们所追寻的是一种以人为核心的创新，这也是我们选择与Carlo Ratti及其团队合作完成该项目的原因。”

The pavilion is located at the core of the FICO Eataly World park, a new concept that builds on Eataly’s international success. “With FICO Eataly World, our aim is to enhance the culture of food and nutrition. Children and families from all over the world will come here and understand the immense heritage of Italy. It will be a place of collaboration between startups and old, traditional businesses,” says Oscar Farinetti, founder of Eataly: “Ultimately, we are pursuing a human-centered type of innovation, and that’s why we have chosen to work with Carlo Ratti and his team on this project”.

▼场馆入口，entrance

“Hortus”还将举办一场与传统和新型农业系统有关的讨论。游客们将首先被全息投影引入场馆，视频中展示了一位老年人和一个小女孩的对话。通过种植植物，游客们将参与到共享式的水培实践当中，共同诠释出个人贡献对全球食品生产的重要性。在公园内，CRA还为巧克力制造商Venchi设计了另外一个项目：一座由数千块果仁巧克力打造的墙壁。另外还有人工智能设备用来检测人们在吃甜食时的反应。

“Hortus” will also foster a debate about traditional and new farming systems. Visitors are welcomed into the pavilion by a video hologram of two familiar personas, an elderly man and a little girl. By planting seeds, visitors will then take part in the construction of a shared hydroponic cultivation, illustrating the importance of each individual contribution to global food production. At FICO Eataly World, CRA has also designed another project for gourmet chocolate manufacturer Venchi – featuring an edible wall made up of thousands of chocolate pralines and the use of Artificial Intelligence to measure one’s reactions when eating sweets.

▼入口处播放的全息投影，visitors are welcomed into the pavilion by a video hologram

“Man and The Future – Hortus”
A project by Carlo Ratti Associati for FICO Eataly World
CRA team: Carlo Ratti, Giovanni de Niederhausern, Saverio Panata (project lead), Alessandro Tassinari, Chiara Borghi, Aunie Frisch, Gary di Silvio, Valentina Grasso, Giulia Maccagli, Michele Versaci, Andrea Riva, Andrea Pedrina, Andrea Galanti, Emanuele Protti, Damiano Gui, Freddie Hong.
General Contractor: CWS (Luca Passini, Luca Amerio, Fabrizio Bottino, Marco Fogazzolo, Emanuele Grosso, Bharat Gupta, Andrea Romanello, Samuel Salvatico, Gian Franco Tibaldini, Gianluca Tufarolo, Danilo Versino)
Hydroponic Consultancy: Ceres srl – Paolo Battistel; Indoorline srl
Image Recognition: Tabula Natural Interfaces S.a.s.
Photography: Max Tomasinelli, Daniele Iodice
Videography: Setteventi snc
Plant Beds: Tekspan S.p.A.
MEP: Marco Gavioli
Camera Dolly System: Asso Sim
Pavilion Construction: Paolo Castelli S.p.A.
Technical Sponsor: Valoya; Masserdotti

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