感谢 美栽堂-筑造社 对gooood的分享。更多关于他们: M-D Design Studio on gooood
Appreciation towards 美栽堂-筑造社 for providing the following description:

这是一次全新策略的商业更新设计，是立足于城市文化基因的革新，探寻以凌驾于商业建筑体之上的目光，柔软地落地在人文的逻辑思考背后。

This is a bold new approach to commercial design—an innovative exploration rooted in the city’s cultural DNA.

▼室内概览，overview of the interior space ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼室内概览，overview of the interior space ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼展陈细部，exhibition space detail ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼展陈细部，exhibition space detail ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

艺术地标式商业思维
Art Landmark-Inspired Commercial Thinking

浙江温州马屿镇，一座以眼镜工业著称的城镇里，诞生自1992年的方氏眼镜在经济退行的时代背景下，决定以全新的眼镜艺术展厅为新的转折点，思考商业与文化的碰撞逻辑，重启企业发展之路。

In Mayu Town, Wenzhou, Zhejiang—a hub of the eyewear industry—Fang’s Glasses, founded in 1992, is seizing a fresh start amid economic decline. With a groundbreaking eyewear art showroom, the brand explores the fusion of commerce and culture, paving a bold new path.

▼商业与文化的碰撞，the fusion of commerce and culture ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼解构式艺术展厅，era-defining art space with a deconstructivist aesthetic ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

立足于城市更新背景，美栽堂筑造社透过变革传统商业展厅的方式，将方氏眼镜的全新展厅视为立足于城市发展进程中的一座艺术地标，当商业目的被掩盖，存在于我们眼前的是一座具有时代创新风格的解构式艺术展厅，设计的目光早已超越了简单的功能主义空间维度，旨在探索商业空间在工业城市中的有机转型与新的存在模式。

Set against a backdrop of urban regeneration, M-D DESIGN STUDIO reimagines the traditional showroom, transforming Fang’s Glasses’ new space into an artistic landmark within the city’s evolving narrative. Beyond its commercial origins, it emerges as a daring, era-defining art space with a deconstructivist aesthetic. The design rises above mere functionality, exploring how commercial spaces can organically transform and redefine their role in industrial cities.

▼立足于城市发展进程中的一座艺术地标，an artistic landmark within the city’s evolving narrative ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼细部，detail ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

光线为引，形状再生
Guided by Light, Shapes Reborn

在天文光学中起源的三角学说，其形态的几何性秩序，意味着未来，象征精神属性的创造。

The concept of geometric form is inspired by astronomical theories, with the triangle in Indian tradition representing the future and symbolizing the creation of spiritual essence.

▼空间的几何秩序，geometric form ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼空间的几何秩序，geometric form ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

设计自此概念中提取45°光线作为视线的索引，形成自然的三角几何关系。从眼镜展厅的复杂元素中，抽取“目光”这一概念，作为贯穿空间始终的脉络，把玩着视觉与场景间的互动体验关系，室内照明以软膜灯光为主，隐藏在几何错落间的缝隙里，适量红色灯影调和整体大地色的温暖感，被置于向上凹进的天花内，随目光的靠近而愈发明晰。阳光作为应邀而来的观众，自由地穿梭于场景的结构之间，通过立面的折转，形成束状的光线错觉，并随着时间的游移而不断变换，场景间的明暗层级关系反复交错，创造起戏剧性的沉浸式商业空间体验。

Inspired by this, the design employs 45° light angles as a visual guide, crafting a natural triangular harmony. From the intricate layers of the eyewear showroom, the notion of “gaze” emerges as a central thread, orchestrating a playful interplay between sight and setting. Soft membrane lighting, concealed within the staggered geometric gaps, casts a warm glow, tempered by subtle red shadows that blend with the earthy tones. Nestled in the recessed ceiling, these lights grow sharper as the gaze draws near. Sunlight, an invited guest, dances through the structure, reflecting off folded surfaces to create beams that shift with time. This interplay of light and shadow crafts a dramatic, immersive commercial experience.

▼形成自然的三角几何关系，crafting a natural triangular harmony ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

流动的共生空间形态
Fluid Symbiotic Spatial Form

室内空间打破常规的静态分区模式，以流动共生的空间逻辑作为组织原则，在敞开式的场景内，以光线的走势为脉络，在保持视觉和空间连续性的同时，有机串联空间的功能分区，将装置展厅、咖啡空间与艺术书局三大功能体块进行有机交融与重构。

The interior defies rigid, traditional layouts, embracing a fluid, harmonious design. In an open-plan space, light flows as the guiding force, weaving together visual and spatial continuity while effortlessly linking functional areas. The showroom, café, and art bookstore blend seamlessly, creating a dynamic whole.

▼以光线的走势为脉络，light flows as the guiding force ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼以光线的走势为脉络，light flows as the guiding force ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼有机串联空间的功能分区，effortlessly linking functional areas ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

入口接待为始，脉络依次向内延伸，穿过中庭巨大的展陈空间，光与影在几何结构下交错呼应，不断回应“几何光场”这一命名主题。

The journey begins at the reception, unfolding inward through a vast exhibition atrium where light and shadow play off geometric forms, echoing the “Light Museum” theme.

▼入口接待台，the reception ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

于此同时，愈行愈烈的咖啡香气引起人们对空间向内的好奇，穿过几何形体的切分，终于到达预料之外又意象之中的咖啡主题区域，而作为书局存在的阅读空间需要走上楼梯，在相对静谧的状态下，引起场景平面与立面间互动的话题。这种连贯的，以视觉、嗅觉与直觉为主导的动线路径，将展陈打碎糅合进不同板块之间，使其成为场域间的“连接件”，重新定义商业空间的城市角色。

The scent of coffee lures visitors deeper, guiding them through sculpted spaces to a cozy café zone. Ascend a staircase to the bookstore—a quiet retreat that sparks a dialogue between the space’s horizontal and vertical realms. This sensory-driven path, shaped by sight, smell, and instinct, weaves exhibition elements into every corner. It acts as a “connector,” redefining the urban role of commercial spaces.

▼阅读空间，reading zone ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼阅读空间，reading zone ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼展陈空间，exhibition zone ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

如此一来，场景在商业组成的前提下，植入新的可成长基因，这是一次对传统零售空间的思维重构，将传统眼镜展厅转译成一座活化地域的城市艺术地标，以此赋予空间更多属性的存在形式，给予更多值得人们踏入并驻足的理由，重新定义商业空间在城市有机体中的角色——不再单一的承担销售与展陈功能，更代表城市基因的一个部分，以传达具有在地属性的精神内核，代表城市的某个具象缩影。

By embedding a growth-oriented spirit into this commercial framework, the design rethinks retail traditions. It transforms the eyewear showroom into a vibrant urban art landmark, offering compelling reasons to step inside and linger. More than a venue for sales or display, it becomes a piece of the city’s identity—reflecting local culture and standing as a tangible snapshot of urban life.

▼展陈空间，exhibition zone ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼咖啡区域，coffee zone ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

柱体被几何化重塑，光线穿梭其中，形成犹如舞台布景般的层次感。空间整体采用新型环保艺术漆，为顶面、立面、地面三面打造一体的视觉感受，场景如同一个完整而连续的雕塑，带来错综的迷途般的路径感受，复杂又简单，紧密且疏离。

Columns, reshaped into geometric forms, let light weave through, creating a stage-like depth. Eco-friendly artistic coatings unify the ceiling, walls, and floor in a soft warm-white finish, softening the glow. The space feels like a continuous sculpture—intricate yet simple, intimate yet vast—inviting exploration along a maze-like path.

▼形成犹如舞台布景般的层次感，creating a stage-like depth ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼展陈细部，exhibition detail ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

空间革新 – 美栽堂品牌精神的映射
M-D DESIGN STUDIO’s Spatial Interpretation of Brand Spirit

室外空间作为内场地的序言，摒弃传统园林式的繁复设计，以后现代美学主义意象的几何体块呼应场地的元素精神，高低折转的地面与透明玻璃的窗景，打破边界，视线城市建筑的呼吸共振，从而创造出一个完整的城市建筑艺术设计。

The outdoor area acts as a prelude to the interior, shunning ornate traditional gardens for a sleek, postmodern design. Geometric shapes reflect the site’s core spirit, while undulating ground planes and glass facades blur boundaries, syncing with the city’s architectural pulse. Together, they form a unified work of urban art.

▼室外空间，the outdoor area ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

▼室外空间，the outdoor area ©虞孙平/谢舒翔 /瞿文豪/吴奇艳

站在时代背景下的全新商业模式思索，带领我们从宏观的城市角度看待独立的商业体系。将空间的内与外，乃至周边的环境串联，将场地搭建的目的扩展至群体性的文化思维。“几何光场”作为颠覆性商业模式的探索，不仅为品牌本身，也同时为工业城市注入新的生命力。

This project reimagines commercial models from a city-wide lens, linking interior, exterior, and surroundings into a shared cultural narrative. The “Light Museum” isn’t just a brand innovation—it’s a lifeline for industrial cities, merging commerce, space, and urban culture in a bold new way.

▼平面图，plan ©美栽堂-筑造社

项目名称：方氏眼镜·几何光场
项目类别：商业空间/展厅
项目面积：室内1300m²，园林1700m²
设计公司：美栽堂-筑造社
主持设计：吴极中
主案设计：叶洋灵
摄影团队：虞孙平/谢舒翔瞿文豪/吴奇艳
园林制造：上海帝奥景观工程设计有限公司
主要材料：艺术漆，水磨石，不锈钢
项目完成：2025.01
公司电话：15058720808
公司地址：浙江温州城市阳台商业艺术中心
项目地址：浙江温州瑞安马屿镇方氏眼镜（山上线店）

Project Name | Light Museum
Project Location | Fang Eyewear Showroom , Mayu Town, Rui’an, Wenzhou, Zhejiang, China
Project Type | Commercial Space / Exhibition Hall
Project Area | Interior: 1,300m², Landscape: 1,700m²
Design Firm | M-D DESIGN STUDIO, Build & Society
Firm Location | Urban Balcony Commercial Center, Wenzhou, Zhejiang
Lead Designer | Jizhong Wu
Chief Designer | Yangling Ye
Photography Team | Yu Sunping, Xie Shuxiang, Qu Wenhao, Wu Qiyan
Landscape Construction | Shanghai Dio Landscape Engineering & Design Co., Ltd.
Main Materials | Artistic Paint, Terrazzo, Stainless Steel
Project Completion | January 2025

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