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Appreciation towards Florian Pucher for providing the following description:

奥地利艺术家/建筑师Florian Pucher和他的北京人搭档—平面设计师Sophia共同成立了一个基于北京，以建筑设计，平面设计，产品设计，室内设
计为业务的工作室。这款有趣的景观地毯也来自这个跨学科，跨尺度的工作室。

景观地毯的设计灵感来自Florian Pucher早期旅行时通过飞机，公共汽车，火车还有游轮看到的各个国家不同的景观与地貌。这些迷人的景观深深吸引了Florian，同时作为建筑师的Florian因为经常阅览现场图，城市规划图与航拍图，他敏锐的发现一些国家的地貌极具辨识度，并在2007年与地毯供应商聊天时将这一想法大胆的实施到地毯创作上。

在一个周末，Florian坐下来整理自己拍摄的照片和一些航拍图，主要以欧洲为主，然后简化这些图形，并给这些图块不同的颜色和高度—就像现实中那样，有的板块高是因为植物高，有的板块低是因为植物还没成熟。然后，地毯的样品在几个星期后被生产出来。接着，Florian开始了更多的地毯创作，比如非洲，版图会更混乱而且色彩因为当地的自然地貌呈棕色；再比如荷兰，荷兰有闻名世界的彩色花田，因此荷兰花田的地毯是色彩缤纷的；至于美国，因为种植业的高度机械化，所以地图板块更有规律。

在这一系列中的创作过程中Florian并没有考虑商业计划，直到他的蓝色香港景观地图（一款不再单纯关注农业景观，而关注城市化，土地与海港的地图，并获得了香港M+博物馆的永久收藏）于09年获得了中国杂志–世界时装之苑的国际装饰设计奖。这一奖项吸引了媒体的关注也吸引了地摊卖家，为此Florian重新设计网站，重新拍摄地毯的专业照片，并在一些地摊上配上农场动物的形象。

有趣的创意妆点出更有趣的生活。

▼Bahamas 巴哈马

72 LANDCARPET came into being in 2007, but my fascination for landscapes comes from a much earlier period of my life. I have always loved to travel and tried to always get window seats on planes, busses, trains or ferries avoiding traveling by night in order to see as much of different countries and their landscapes as possible.

I have been especially fascinated by landscapes passing by when flying in cloudless skies. It stuck me how different not only geographic and natural conditions and settings were but also what people did with them.

Some countries are very easily recognizable through their methods of farming and that has always intrigued me. Furthermore as an architect and master planner I constantly get to see and look through site surveys, aerial images and city plans which have further sharpened my eye for distinguishable patterns and different layers.

▼Bahamas 巴哈马

In 2007 when I worked for an interior firm and went through material samples I talked with a carpet supplier about custom designs. As everything was possible, as he claimed, the idea formed itself within minutes and I decided to make a rug that looks like a landscape.

I sat down for a weekend and searched through my photographs and a large number of aerial maps until I found a spot that I thought looked typically European. I traced the main patterns, simplified and exposed the characteristics and then chose colors and assigned different heights to them. Just as in reality a harvested field would appear low, while a field of mature crop would be high. I received the rug a few weeks later and this was to be the first LANDCARPET.

The name is very literal; it is what it is, a carpet and a landscape. After the first rug was tufted I modified some colors, improved a few details and then went straight to drawing more rugs. Africa appears more chaotic and is held in brownish tones as natural conditions, society and farming are fundamentally different from Europe.

I had worked and lived in the Netherlands before and the flower fields I passed were a color explosion that I just needed to show. Farming in the USA is industrialized and honed to efficiency; therefore field patterns appear very rigid and are of a much larger scale.

▼Europe 欧洲

At that point I didn’t have a clear plan of how to commercialize the rug, but then I received an Elle Decoration International Design Award for best floor covering China in 2009 out of the blue. Media request where comingin and people started to ask how to purchase my rugs so I redesigned my website, had tags and packagingmade, started adding little plastic farm animals for recognition in professional product photos shots that I hadmade.

In my first collection I have tried to show as many different aspects of farming as possible and since thenhave expanded it only by two pieces.

Italy and Hong Kong were one-offs that went to design auctions and while Italy is still all about landscape, Hong Kong for the first time explores urbanization and cityscapes and the relationship between land and water.

Based on its success a follow-up piece entitled LANDCARPET Hong Kong Kowloon West Side was recently acquired by Design museum M+ for their permanent design collection.

▼Europe 欧洲

▼HK West Side 香港西九

▼HK West Side 香港西九

▼Hongkong 香港

▼Hongkong 香港

▼Italy 意大利

▼Italy 意大利

▼Netherlands 荷兰

▼Netherlands 荷兰

▼Africa 非洲

▼America 美国

▼Arizona 亚利桑那州

▼Arizona 亚利桑那州

ABOUT Florian Pucher/Sophia Liu Bo

Florian is an Austrian artist/architect who moved to China in 2004 and Sophia is a Beijing born graphic designer. Based in Beijing, they have
worked in architecture, graphic design, product design and interior design and formed a strong interdisciplinary team working in many different
scales on various projects.

Product- and furniture design are their main focus and their design efforts lead to LANDCARPET winning ‘Elle Decoration International Design
Award 2009‘ for best floor covering in China.

Their cross-cultural backgrounds help them develop interesting and innovative concepts. While Sophia contributes with the eye of a graphic
designer and visual identity professional to details and quality control Florian’s strength lies in conceptualization and many products and art
pieces show his international background in design and architecture.

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Florian Pucher

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