感谢 万社设计 予gooood分享以下内容。更多关于他们：Various Associates on gooood
Appreciation towards Various Associates for providing the following description:

荣耀深圳湾全球旗舰店
HONOR Global Flagship

深圳湾畔，山海交汇，天光与水色在此交织成一幅灵动画卷。沿着海岸线缓缓行走，你会被一面业界最长的43米曲面玻璃立面吸引——它如海浪般舒展，以柔和的曲线模糊了边界。外立面流动柔和的微波浪形设计，以其自然之美和包容之态诠释了科技与自然的交融，传达了其水善利万物而不争的状态。

At Shenzhen Bay, where mountains meet the sea, the sky and water merge into a fluid, ever-changing landscape. Along the shoreline, the HONOR Global Flagship Store comes into view, revealing a striking yet graceful presence that draws passersby. A sweeping 43-meter curved glass facade, one of the longest of its kind, unfolds like a gentle wave, softening the boundary between inside and out. Its subtle rippling texture captures the rhythm of water—fluid, inclusive, and effortless—articulating a vision where technology and nature coexist in harmony.

▼项目概览，overview of the project © 张超

▼建筑外观，building appearance © 张超

▼项目外立面，Facade © 张超

“传统科技空间往往冰冷、缺乏生命力，我们希望通过自然元素的融入，打破这种刻板印象。”荣耀HONOR Retail Design Studio 介绍道，结合门店所在的深圳湾，“山海连城，科技之湾”成为了项目的核心概念。

“Traditional tech spaces often feel cold and lifeless. Our goal was to break that stereotype by weaving nature into the design,” said the HONOR Retail Design Studio. The location itself—Shenzhen Bay—became a source of inspiration. “Where Mountains and Sea Converge: A Bay of Technology” emerged as the project’s central concept.

▼室内空间，Inner Space © 张超

荣耀之光
Shining from the sea

波浪，通透，闪耀

Wave · Lightness · Shimmer

▼以水的形态转译的设计，Water-Inspired Design Language © 万社设计 (上) 张超（下）

▼以水的形态转译的立面设计，Water-Inspired Design Language Facade © 张超

呼应于深圳湾的“水”之意象，及对科技温度的承诺：“我们在外立面选择的波浪是晨曦金光下，清风徐过，微波粼粼的感觉，是舒展的、自然向上的生活态度。”设计团队介绍道 “不是巨浪，也不强势。我们希望荣耀之光是生活中的小美好，是日常的快乐和充满阳光的状态。”

More than a visual statement, the facade echoes the “water” imagery of Shenzhen Bay, expressing HONOR’s vision of human-centered technology. “We imagined the facade as ripples bathed in golden morning light—gently shimmering, stirred by a soft breeze,” explained Various Associates. “Not a crashing wave, nor anything overpowering. Instead, we hoped its presence would feel like a small moment of everyday joy—warm, uplifting, and quietly radiant.”

▼微波粼粼的曲面外立面，Rippling Curved Facade © 张超

首层空间的核心是这块约 45㎡的沉浸式大屏，结合流水意象与阿尔法品牌LOGO，在昭示品牌形象的同时，扩展了空间的延伸感，以灵动动态的自然元素呼应设计的初衷。

At the heart of the ground floor is a 45-square-meter immersive digital screen. Flowing water imagery intertwines with the Alpha logo, articulating brand identity while visually extending the space. Its dynamic, nature-inspired motion brings a sense of vitality to the interior, becoming an integral part of the spatial narrative.

▼一楼的多个功能区，Ground Floor Multi-Functional Zones © 张超

▼室内概览，overview of the interior © 张超

▼楼梯，staircase © 张超

▼一楼的多个功能区，Ground Floor Multi-Functional Zones © 张超

多元的体验性
Multi-dimensional Experiences

在这里，能看到荣耀产品的丰富性及极强的分类展示区，多种与生活相关智能产品也被细致陈列，一同为消费者完整呈现了科技新生活的完整生态。

Here, HONOR’s diverse product portfolio unfolds through clear, category-based displays. A broad spectrum of smart devices integrated into everyday life is thoughtfully curated, revealing a holistic vision of tech-powered living.

▼楼梯包裹着的红树林生态景观，Mangrove Ecology Encircled by the Staircase © 张超

随着展示区域的丰富性，垂直动线的引导则至关重要。设计方希望将水的另一形态引入“速度，流畅以及更有力量”。

With such diverse displays, vertical circulation becomes essential in guiding the spatial journey. Here, water takes on a more dynamic form—evoking speed, fluidity, and a grounded sense of strength.

▼楼梯包裹着的红树林生态景观，Mangrove Ecology Encircled by the Staircase © 张超

瀑布水流的装置结合螺旋形态的楼梯，在行走向上的过程中体验水的另一种力量，坚韧及不息。其中是以微缩景观的形态，艺术化呈现的深圳湾红树林的自然生态景观。

A sculptural spiral staircase wraps around a cascading water installation, transforming the vertical journey into an encounter with water’s momentum and resilience. At its base, a miniature landscape offers an artistic reinterpretation of Shenzhen Bay’s mangrove ecosystem.

▼二楼区域，Second Floor © 张超

伴随着流水声到达二楼，展开的是更丰富多维的体验内容。动态水流为背景的“机器人”咖啡吧台；实现AI拟人化的交互展现的荣耀智慧体YOYO体验区；家庭及办公、创作等日常场景的自然串联；以及一个在门店二层视野最好的尽端如“家”的私密社交区；围合布局、柔性灯光与木纹材质共同营造家庭式客厅的亲密交流氛围。

▼互动及AI体验区，Interactive & AI Experience Zone © 张超

On the second floor, a more immersive and multidimensional experience unfolds. A robotic coffee bar, set against a backdrop of flowing water imagery, introduces a dynamic interplay between technology and nature. The YOYO AI Agent zone brings artificial intelligence to life through intuitive, lifelike interactions. Everyday scenarios of home, work, entertainment, and creation are interwoven across the space, composing a continuous narrative of daily life. At the far end, the space shifts into a more intimate setting—a home-like lounge with expansive views. Soft lighting, warm wood textures, and an enveloping layout evoke the intimacy and comfort of a living room, offering a place to pause, gather, and connect.

▼动态水流为背景的“机器人”咖啡吧台，A robotic coffee bar set against a backdrop of flowing water imagery © 张超

▼互动及AI体验区，Interactive & AI Experience Zone © 张超

▼互动区，Interactive Zone © 张超

强大且包容
Powerful & Inclusive

科技的强大及前瞻性不一定需要通过刚硬的线条、弯绕的曲线、或金属冰冷的材料堆砌而成。我们认知中的科技应具有多面性，我们希望它是柔软的、包容的、友好的去拥抱更多不同群体。即使在科技的发展中，技术研发也是服务于使用者。设计团队根据在地的自然元素提取，结合了深圳湾湾畔生活以及水流的不同形态去呈现的这家荣耀深圳湾全球旗舰店，也是另外一种对于科技的“温暖”的一种答案呈现。

This project rethinks how technology is perceived in a retail environment. Rather than conveying power through sharp geometries or cool, metallic materiality, technology is reimagined as gentle, inclusive, and human-centered—embracing a diversity of users and experiences. Rooted in the natural context of Shenzhen Bay, the project translates the many states of water into spatial narratives. The result is a flagship that embodies HONOR’s unique vision of technology—warm, human-centered, and closely attuned to everyday life.

▼夜间呈现，Night View © 万社设计

荣耀深圳湾万象城全球旗舰店 HONOR Global Flagship
项目业主：荣耀HONOR
项目地点：中国深圳湾
面积：984㎡
完成时间：2025.09
设计公司
万社设计 Various Associates
项目类型：室内及外立面设计
主持设计：林倩怡、杨东子
团队人员：蔡汉群、邓寓文、方滢、陈红、康宇亮、李旻、李舒敏、谢骞
业主代表
荣耀HONOR Retail Design Studio
合作顾问
幕墙深化：深圳市中深建装饰设计工程有限公司
灯光顾问：张振毅
施工单位：上海信鸿实业(集团)有限公司
摄影师：张超

Project name: HONOR Global Flagship
Client: HONOR
Location: Shenzhen Bay, China
Area: 984㎡
Completion: September 2025
Design firm: Various Associates
Design scope: facade & interior
Lead designers: Lin Qianyi, Yang Dongzi
Design team: Cai Hanqun, Deng Yuwen, Fang Ying, Chen Hong, Kang Yuliang, Li Min, Li Shumin, Xie Qian
Client representative: HONOR Retail Design Studio
Curtain wall consultant: SHENZHEN ZHONGSHENJIAN DECORATION DESIGN ENGINEERING CO., LTD.
Lighting consultant: Zhang Zhenyi
Construction: Shanghai Symbol Industrial Group Co., Ltd.
Photographer：CHAO ZHANG

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