感谢 美度空间设计（联系邮箱：18758306437@163.com）予gooood分享以下内容。 Appreciation towards MIDO SPACE DESIGN (contact:18758306437@163.com) for providing the following description:

胤一红帮传承于百年“红帮”，在西服高级定制领域拥有不可撼动的地位。经典、传承、时尚是该项目所提炼的关键词，势必摆脱传统奢华型的定制店。所以，本案设计中主张突破常规，且具有时代感，让西服不只是职业和年龄的代名词，更试图定义他的黄金时代。

GURKIN ROLAM has been inherited from the “ ROLAM” for a hundred years and has an unshakable position in the field of suit customization.
Classic, heritage, and fashion are the key words of the project, and it is bound to get rid of the traditional luxury custom shop. Therefore, the designer of this case advocates breaking through the convention and has a sense of the times, making the suit not only synonymous with occupation and age, but also trying to define his golden age.

▼胤一红帮店铺外观，exterior view of GURKIN ROLAM

纵观全场，项目空间在整体表现中显得简约干练，同时摒弃人们对服装定制的固有思想。服装店的三维边界可视为包裹空间的面料，将其“剪裁”，“重构”后，每个体块间线条的穿插于与面的衔接。就此营造出一个纯净、明亮的空间。这一概念是以英国“水晶宫”为灵感，去繁就简，提炼经典。设计师在有限的区域里，将所有辅助用房化整为零，组合在一个体块中，从而统一规划出整个展示接待空间，虚实的结合是流线不乏趣味，同时又能满足更多的展示需要。

Throughout the audience, the project space is simple and succinct in the overall performance, while at the same time abandoning the inherent thinking of people’s clothing customization. The three-dimensional boundary of the clothing store can be regarded as the fabric of the wrapping space. After the “cutting” and “reconstruction”, the lines between each body block are interspersed with the surface. This creates a pure, bright space. Inspired by the British “Crystal Palace”, this concept is simple and refined. In a limited area, the designer divides all auxiliary rooms into one body, and combines them in one body block to unify the entire display reception space.

▼进入店内空间场景，space view at the entrance

▼简约干练的室内空间，space is simple and succinct in the overall performance

▼化整为零，所有辅助用房综合在一个空间内，the designer divides all auxiliary rooms into one body

▼收银台区域，checkout counter

为更好的体现服装本身，在选材及色彩上，设计师采用大量的白色乳胶漆和紫铜搭配，略去拖泥带水的过多装饰，形成强烈的视觉冲击，在体现高贵气质的同时不失时尚感，也能保证店龄的时效性与性价比。

In order to better reflect the clothing itself, in the selection of materials and colors, the designer uses a large number of white latex paint and copper, forming a strong visual impact, reflecting the noble temperament without losing the sense of fashion. It can also guarantee the timeliness and cost performance of the store.

▼白色乳胶漆和紫铜搭配，white latex paint and copper

▼空间细节，space detail

▼简约的装饰，simple decoration

▼店铺平面，plan

项目名称：胤一红帮服装店
设计：美度空间设计
联系邮箱：18758306437@163.com
项目设计 & 完成年份：2018年
主创及设计团队：陈俊豪
项目地址：中国∙浙江∙宁波
建筑面积：108平方米
摄影版权：美度空间设计
合作方（软装陈设）：为一美学事务所
客户：宁波胤一红帮贸易有限公司
材料：白色乳胶漆、紫铜板、玻璃
Project name：GURKIN ROLAM
Design：MIDO SPACE DESIGN
Contact e-mail：18758306437@163.com
Design year & Completion Year ：2018
Leader designer & Team：Junchao Chen
Project location：Ningbo,zhejiang，china
Gross Built Area (square meters)：108m²
Photo credits：MIDO SPACE DESIGN
Partners：For One Aesthetics Firm
Clients：Ningbo Gurkin Rlam Trade CO.,LTD
Brands / Products used in the projrct：Latex paint, Glass, Copper

More：美度空间设计 （联系邮箱|contact：18758306437@163.com）

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