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First Stone Showroom是一家奢华琥珀珠宝店，坐落于赫尔辛基市中心一条游客区大街上。店主希望游客不仅可以在此购买到顶级珠宝，还能够在浏览展品的过程中学到更多的琥珀知识和选购经验。为了实现这一目标，设计师精心设计了一系列室内装饰部件，包括可以播放专用视频的一体化荧屏，定制的室内展示牌，以及专为展示琥珀及其他珠宝的橱窗展示架。

First Stone Showroom is situated along a popular tourist route in central Helsinki, showcasing their selection of luxury amber jewelry. In catering towards the many foreign tourists, the client aspired for a space where the customer could freely browse the products, while having access to informative elements that support the flow of the retail experience at the same time. In addressing this challenge, a series of informative components were implemented, including integrated screens showing exclusive videos; a custom large format illustration to depict the formation process; as well as a vitrine cabinet designed specifically to display ambers that have fossil inclusions.

▼店铺入口外观，front view

▼室内采用现代化设计手法，modern design approach

琥珀的形成历经风雨，为了展现这个漫长的形成过程，设计师利用室内装饰元素及纹理展现波动的海平面，用矩形空间展示其坚硬的特性。高低错落着的陈列窗及展示柜，模仿水面的波动纹理。墙面纹理透露出对水纹的回应和诉说。

The formation of amber is a journey between land and sea, and in conceptualizing this journey for the design of the space, Yatofu Creatives utilized forms and textures that are reminiscent to the undulating surface of the sea, while using rectangular volumes to represent the solidity of land. The highs and lows of the water are also mimicked through the varying surface levels of the vitrines and wall cabinets, and the choice of textiles as a wall surface provides a fluidity to the space that speaks to the movement of water.

▼墙面装饰展现模仿海浪面动纹理，utilized forms and textures that are reminiscent to the undulating surface of the sea

▼高低错落的展示架也是海浪的衍生，highs and lows of the water are also mimicked through the varying surface levels of the vitrines and wall cabinets

▼定制的展示柜及墙面陈列，customized cabinets and wall displays

传统的琥珀商店通常展现出一种复古的氛围，设计师与店主都认为，如今的琥珀商店都应该以更加现代的手法来打破人们对传统琥珀商店的认知。通过全新的设计，First Stone Showroom将这种古董珠宝以现代时尚的方式向来访者展示其恒久不变的风采。

Conventional amber shops are usually clad in the dust of a bygone era. Both the client and Yatofu Creatives felt it was important to update this image and bring the concept into the contemporary setting. In juxtaposing a modern retail concept with the historic antiquity of amber, First Stone Showroom becomes a space where customers can revel in the experience of browsing a modern high-end jewelry shop, while also reflecting the tone of a cultural “museum-esque” experience.

▼装饰细节设计，detail of interior

▼现代化灯具装饰，lights with a response of modern style

▼logo展示，logo

▼平面图，plan

Project Name: First Stone Showroom
Design Studio: Yatofu Creatives
Location: Helsinki, Finland
Photographer Esa Kapila

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