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位于日本国内知名的道后温泉山顶的DOGO HAKURO于2020年7月开业，作为一座融合温泉文化与现代设计的“温泉生活方式酒店”，展现了业主振兴周边三家酒店的愿景。

Located on the hilltop of the nationally-renowned Dogo hot spring area, DOGO HAKURO opened as a captivating “hot spring lifestyle hotel” in July 2020, following the client’s vision to revitalize his three hotels in the neighborhood.

▼街景，street view © Shingo Tsuji

项目主要面向年轻的休闲旅客和商务游客，目标是吸引更多前往道后温泉及爱媛县中心城市松山的客人。该项目与业主早前的道后美汤 (Dogo Miyu) 项目结合，旨在全面提升区域景观及旅游吸引力。

Primarily targeting younger leisure travelers and business visitors to Dogo onsen and Matsuyama, Ehime prefecture’s central city, this project aimed to drastically improve the local landscape in combination with the same client’s preceding Dogo Miyu project.

▼酒店立面，facade of the hotel © Ryuji Shiraishi

▼立面细部，details of the facade © Ryuji Shiraishi

酒店外墙采用随机涂刷的土色调，与明快的彩色窗户形成鲜明对比，再加上被本地植被装点的“花园式停车场”，这座中型酒店瞬间为周边环境增添了独特魅力。设计概念被贴切地命名为“工业流行风”（Industrial Pop），大胆地颠覆了道后温泉传统旅馆的形象。

With its randomly painted earth-toned exterior walls, lively colored windows, and a “garden parking” adorned with lush native flora, the mid-sized hotel instantly adds allure to its surroundings. The design concept, aptly named “industrial pop,” boldly sets DOGO HAKURO apart from traditional hot spring accommodations in the area.

▼入口，entrance © Shingo Tsuji

▼入口雨棚与天窗，canopy at the entrance © Ryuji Shiraishi

▼细部，details © Ryuji Shiraishi

▼汤泉大厅，hall of the hot spring © Shingo Tsuji

主休息区以黑色钢板天花、无缝的室内外连接和粗犷的工业风材料为特色，宛如一座翻新工厂中的艺术家工作室。多位艺术家创作的大型原创艺术作品点缀其中，赋予空间生机与活力，为客人带来沉浸式的艺术体验。

The main lounge, characterized by a black-painted steel-deck ceiling, seamless indoor-outdoor transitions, and raw industrial materials, resembles an artist’s atelier in a renovated factory. Carefully placed original, large artworks by several artists invigorate the atmosphere, immersing guests in a unique ambiance.

▼接待台，reception area © Ryuji Shiraishi

▼由前台看休闲区，viewing the lounge from the reception © Ryuji Shiraishi

▼酒吧餐厅，bar and restaurant © Ryuji Shiraishi

▼休闲大厅，nest lounge ©Ryuji Shiraishi

▼空间以粗犷的工业风材料为特色，the space features rugged industrial wind materials © Ryuji Shiraishi

▼主休息区，the main lounge ©Ryuji Shiraishi

▼等待区细部，details of the waiting area © Ryuji Shiraishi

客房设计与整体概念相呼应，兼顾当代旅行者的功能性和舒适性，同时通过细节融入趣味性和个性化，让每位客人都能拥有独特的住宿体验。

The guest rooms are designed harmoniously with the project’s overall concept, seamlessly blending contemporary functionality and comfort for today’s casual and business travelers while injecting playful individuality into the guest experience.

▼客房，guest room ©Ryuji Shiraishi

▼客房细部，details of the guest room © Shingo Tsuji

除了空间设计，建筑师团队还参与了客房设施的策划、品牌标志与官网设计、早餐菜单规划，以及营销策略的实施。这种“硬件与软件”的完美结合，使DOGO HAKURO成为区域内最具吸引力和代表性的住宿选择之一，精准契合现代旅行者的需求与审美。

Beyond the design, the architects also curated guest room amenities, crafted the logo and website, planned breakfast menus, and executed promotional strategies. This harmonious integration of hardware and software elements has positioned DOGO HAKURO as one of the most captivating and sought-after accommodations in the neighborhood by answering the emerging needs and tastes of contemporary travelers.

▼标识设计，VI design © Shingo Tsuji

▼艺术装置，installation © Shingo Tsuji

▼外观夜景，night view of the facade © Shingo Tsuji

▼总平面图，site plan © CHIASMA FACTORY

▼一层平面图，1F plan © CHIASMA FACTORY

▼二层平面图，2F plan © CHIASMA FACTORY

▼三层平面图，3F plan © CHIASMA FACTORY

Project size 2655 m2
Site size 2743 m2
Completion date 2020
Building levels 5
CHIASMA FACTORY Primary Architect / Project Manager
NAOYA KUROSE ATELIER Partner Architect
YOHAKU Architects Partner Architect

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