非常感谢 HASSELL 予gooood分享以下内容。更多关于他们：HASSELL on gooood。
Appreciation towards HASSELL for providing the following description:

在活力设计之都墨尔本，Hassell受维多利亚州国立美术馆（NGV）邀请，合作设计了名为Design Wall 2023的装置艺术，展出墨尔本最具创意的产品设计，该装置艺术为NGV正在展出的Melbourne Now展览中的一个环节。

Melbourne’s thriving product design scene is currently on full display at the Ian Potter. Centre: NGV Australia, with the Design Wall 2023, a collaborative exhibition design between the National Gallery of Victoria and Hassell. In a city renowned for its creative energy, the NGV invited Hassell to collaborate on the exhibition design of the Design Wall 2023 an installation celebrating innovative product design from Melbourne as part of NGV’s Melbourne Now exhibition.

▼项目概览，overall of the project © Earl Carter

Design Wall 2023将在NGV的Ian Potter中心展出至8月20日，作为Melbourne Now展览的一个环节。本届Melbourne Now展出200多位来自维多利亚州的艺术家、设计师、设计事务所和公司的绝佳创作。Design Wall 2023中展出的一系列展品意在探索影响墨尔本当代产品设计的因素，以及日常物品如何反映场所的特质及其在地的价值。

Design Wall 2023, is on display until 20 August at the Ian Potter Centre: NGV Australia as part of the ambitious Melbourne Now exhibition which showcases the extraordinary talent of more than 200 Victorian-based artists, designers, studios and firms. Offering insight into the factors influencing contemporary product design in Melbourne, the collection on display as part of the Design Wall 2023 seeks to demonstrate how everyday goods can embody the qualities of place and the value of those who live there.

▼装置由镀锌脚手架框架和未经处理的多层板组成，the installation consists of a galvanised scaffold framework with raw ply inserts © Earl Carter

▼装置完成高度高达六米，the six-metre-high installation © Earl Carter

装置为可拆卸式的设计，完成高度高达六米，由镀锌脚手架框架和未经处理的多层板组成 —— 这也是对由建筑师Edmund Carter构想出的第一代Design Wall，以及2013年首届Melbourne Now的策展人Simone LeAmon的致敬。这一代的Design Wall斜放于展厅内，便于产品的展示，让参观者可以从各个角度仔细查看每个物品，打造出沉浸式的体验。该装置不仅制造出量产产品的壮观景象，同时探索了设计的各种细节。

Designed to be disassembled, the six-metre-high installation consists of a galvanised scaffold framework with raw ply inserts — an ode to the first iteration of the Design Wall conceived by architect Edmund Carter and curator Simone LeAmon in 2013 for NGV’s inaugural Melbourne Now exhibition. In this iteration, the installation is placed diagonally through the centre of the gallery, which allows products to be viewed from every angle and creates an immersive experience for visitors. It’s an installation that celebrates the spectacle of mass-production and the discovery of design details.

▼Design Wall斜放于展厅内，便于产品的展示，
the installation is placed diagonally through the centre of the gallery © Earl Carter

▼设计特意突出材质本身所具有的细节，
the design deliberately highlights the details of the material itself © Earl Carter

“我们希望Design Wall和产品的设计语言是一致的 —— 因此展示系统和固定件能均使用了成品。设计特意突出材质本身所具有的细节，Design Wall 2023这件装置艺术仿佛为大批量设计的产品颜色和图形提供了一块规整的背景墙。”

“We wanted the Wall to speak the same language as the products it would showcase – and so looked to systems that were already in production and fixings that could be purchased off-the-shelf,” says Prue Pascoe, Associate at Hassell.“Deliberately elemental in its detail, the Design Wall 2023 provides an orderly backdrop to the colour and pattern of the product design displayed en masse.”

— Prue Pascoe，Hassell设计主管

▼Design Wall 2023为大批量设计的产品颜色和图形提供了一块规整的背景墙，Design Wall 2023 provides a structured background wall for product colors and graphics designed in large quantities © Earl Carter

▼配套的支架可以将多层板固定在脚手架框架上，而无需裁切板材，
Proprietary brackets enabled ply sheets to be fixed over the frame, not cut around it © Earl Carter

为了减少废弃物的产生，镀锌脚手架是租用的，按照多层板的常规宽度设置尺寸。配套的支架可以将多层板固定在脚手架框架上，而无需裁切板材。整个装置没有定制的部分，多层板未经加工，固定件都为机动式的，墙面的高度也按脚手架尺寸设置。电线、连接件、固定件和多层板的边缘均裸露在外，未做封边处理。这样，当展览结束时，这些物品均可进行回收或捐赠，重新进入销售渠道或回到制造商处进行销售。

To limit waste, we rented the galvanised scaffold and sized display bays to suit a ply sheet width. Proprietary brackets enabled ply sheets to be fixed over the frame, not cut around it. Nothing is custom, ply is left raw, fixings are mechanical and the wall is sized to a standard scaffold system. Cables, connections, fixings and ply sheet edges are all voluntarily exposed. Upon exhibition completion, the products will either be re-homed or donated, redistributed or taken back to the manufacturer for on-sell.

▼电线、连接件、固定件和多层板的边缘均裸露在外，Cables, connections, fixings and ply sheet edges are all voluntarily exposed © Earl Carter

▼灯具细部，details of the light © Earl Carter

Design Wall 2023由Simone LeAmon策展，探索社会、文化、地理和市场如何互相影响墨尔本设计的四大主题：改变和稳定、在地化与市场、过程和附近性以及创意趋势。该装置展出了由25家设计事务所设计的35件物品，从最新产品的模型到迭代了许多代的家居用品、健康医疗用品、贸易商品、体育用品、家具和生活方式产品。Design Wall 2023提供了这样一个视角，墨尔本的设计师、设计公司和设计品牌是如何实现产品从概念推至市场的，以及未墨尔本的极富动态的创意精神和版图作出宝贵的贡献。

Curated by Simone LeAmon, Design Wall 2023 explores how society, culture, geography and marketplace interact to influence what is being designed in Melbourne through four themes: Change and Stability, Localities and Markets, Process and Proximity, and Creative Currents. Thirty-five projects by twenty-five design studios are on show, spanning new product models and product iterations from the homewares, healthcare, trade, sporting, furniture and lifestyle sectors. Design Wall 2023 offers a view into how Melbourne designers, companies and brands are taking their products from concept to market — and making valued contributions to the dynamic landscape of applied creativity in Melbourne. The Design Wall 2023 is free to enter and is located at The Ian Potter Centre: NGV, Federation Square. Melbourne Now runs until 20 August 2023, open 10am-5pm daily.

▼展示品细部，details of the display products © Earl Carter

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