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CLAP Studio于2017年3月设计了一家专门为儿童打造的概念鞋店。项目以品牌名称“小故事”入手，构建了一个具有强烈品牌特征的、生动的室内空间。经过和业主的几次会面，设计团队构想出了三个能够体现“小故事”特质的要素。

In March 2017, two partners came to CLAP with the desire to create a Shoes Concept Store exclusively for children. We started with a name, “Little Stories”, and the need to create a strong corporate identity, graphically, to create an interior in accordance with it. After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

▼鞋店外观，exterior view

首先，设计师为品牌采用了一套亲切而简单的无衬线字体和线条图案系统，使企业形象能够通过不同的方式被精确地表达和呈现出来。

For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.

▼设计师为品牌采用了一套亲切而简单的无衬线字体和线条图案系统，a friendly and simple sans serif typography was chosen for the creation of the corporate image

▼从临街橱窗看向室内，interior seen from the shopwindow

在定义出品牌特征之后，设计团队开始着手室内空间的设计。该项目旨在打造专属于儿童的空间，店内的每一个细节都被赋予了能够激发想象和玩乐的特质，同时使商品的陈列得到强调。

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

▼室内细节被赋予了能够激发想象和玩乐的特质，every detail is designed to encourage imagination and play

▼可移动小型台面摆放在地上作为灵活的展示空间， the small movable stands on the floor provide a flexible displaying space

▼试衣间，fitting room

▼开放宽敞的空间体验，an open space experience

▼接待柜台，reception counter

巨大的玻璃窗使70平方米的室内空间显得十分宽敞。摆放在地上的可移动小型台面和用磁铁吸附在墙面上的金属圆盘提供了适当且多变的产品展示空间。

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

▼巨大的玻璃窗连接了室内外空间，the large windows make the interior feel like an enormous shopfront

▼用磁铁吸附在墙面上的金属圆盘被用作鞋架，the magnetic metal plates on the walls are used as shoe racks

▼细部，detail

▼室内的灯光从天花板上的管道内散发出来，the light points come from tubes that fall from the ceiling

“小故事”鞋店不论从外观还是室内上都有着强烈的吸引力，不仅为孩子们提供了连续的游戏空间，还使商品得到了充分的展示。室内的灯光从天花板上的管道内散发出来，将人们的目光不断吸引到产品上来。

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased. Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.

▼夜景，night view

▼平面图，plan

▼剖面图，sections

PRESS RELEASE
PROJECT: Little Stories Concept Store, a game for little ones.
DESIGN: CLAP Studio
PHOTOGRAPHY: Daniel Rueda
LOCATION: Calle Pintor Salvador Abril 30, 46005 Valencia.

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