来自 Jade Dalloul 对gooood的分享。更多请至：Jade Dalloul on gooood
Appreciation towards Jade Dalloul for providing the following description:

几十年来，世界一直不停得飞速发展着，企业在某种程度上推动了经济的增长和人类的进步。它们在这个世界上发挥着重要的影响力，于有形和无形间改变着人类的生活方式。那么，如果企业的角色发生了改变会怎样？如果企业也拥有自己的货币又会怎样？

设计师突发奇想地设计出企业货币，将企业创始人定义为货币的肖像图片，将企业的标志性符号或建筑作为货币的印花或底纹。考虑到企业对世界的影响力，设计师在货币正反两面设计横竖两种阅读方式。货币尺寸以美元为基准，同时参照了真实货币的防伪标签设计。

In the past few decades, the world is changing and growing very fast, brands in some aspects boosting the economic growth and promoting the human development. As a brand, they are changing the ways of human living tangibly and intangibly. Then what if brands change their characters in the world and what if brands have their own currency?

In this sense, Dalloul creatively designed the “Brand Currency”, which used the picture of companies’s founder as if they were intellectual and political figures. Plus, he also put places related to their history as marks on the banknote. Imagined the worldwide influences of the currency, Dalloul designed both vertical and horizontal reading directions. This banknote used the uniform scale derived from the US dollar bill and make sure to respect the raster process and complexity against counterfeiting.

English text: Jade Dalloul
Chinese text: gooood editor Lu Lu

More: Jade Dalloul，更多请至：Jade Dalloul on gooood

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Jade Dalloul

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