感谢 Schemata Architects 对gooood的分享。更多关于：Schemata Architects on gooood。
Appreciation towards Schemata Architects for providing the following description:

在项目伊始，设计团队认真考虑了室内空间要选择哪种颜色，才能够在与Aesop琥珀色玻璃瓶形成鲜明对比的同时，以最优美的方式突出瓶子在空间中和视觉上的存在感。最终，他们决定使用米色色调。但是，简单的单色空间可能会略显单调，因此建筑师们决定通过不同的米色材料来营造空间的进深感：纤维增强塑料、砖、玻璃、木材、沙墙等都被涂成了米色。当顾客迈进商店、在店中漫步的时候，会在不经意间感受到这些由材料所创造的细微差异。这座Aesop商店位于大阪车站的一座建筑体量内，是目前为止日本境内最大的Aesop店面之一。考虑到该建筑内的其他零售空间都采用千篇一律的光滑材料，本项目便致力于创造出一种与众不同的空间氛围，从而给人们一种耳目一新的感觉。

▼商店概览，store overview ©Kenta Hasegawa

We considered which color would make contrast and highlight amber bottles of Aesop in the most beautiful way then came up with the idea of using only this beige color. However, simple mono-colored space is probably not so interesting to experience, so we decided to use different materials in beige to create a sense of depth in the space, FRP in beige, bricks in beige, glaze in beige, wood in beige, sand wall in beige and so on. One enters the space and notices the subtle differences gradually. We designed this Aesop store which located in the Osaka Station building. Currently it is one of larger scale Aesop stores in Japan.The retail floor in the building is full of similar glossy-textured materials. We wanted to provide a different environment where one can take a break from the glossy atmosphere.

▼商店是一个米色色调的单色空间，the store is a mono-beige space ©Kenta Hasegawa

▼商店室内，米色的色调与琥珀色的商品瓶形成鲜明的对比，interior view of the store, the beige color makes contrast and highlights amber bottles of Aesop ©Kenta Hasegawa

▼米色纤维增强塑料墙面细节，material details of the FRP in beige ©Kenta Hasegawa

▼商店室内，纤维增强塑料、砖、木材、沙墙等都被涂成了米色，interior view, the FRP, bricks, wood and sand wall are all painted in beige ©Kenta Hasegawa

▼商店室内，创造出一种与众不同的空间氛围，interior view of the store with a different environment ©Kenta Hasegawa

2010年，建筑事务所Schemata Architects在青山大街上设计了Aesop在日本的第一家实体商店，随后又于2011年设计了Aesop银座店。Aesop品牌广为人知，自首家店面开业以来，其运营方式早已发生了巨大的变化。最初的青山大街店在空间设计上尽可能地对外开放，以期将顾客引入店内。但是如今，Aesop品牌的名气已经遍布大街小巷，每天都有数不清的人们光顾。因此建筑师改变了设计策略，致力于在这个新商店空间中创造一个轻松愉悦的购物体验。同时，为了增加客流量，建筑师还专门研究了洗手池的设置比率和顾客的买单比率。最终，他们将主收银台布置在了零售区的中心位置上，因此等待付款的顾客可以在不影响其他商品区的情况下排队结账。

▼位于商店中央的收银台，采用米色的砖打造而成，the main POS counter in the middle of the selling area, made of beige bricks ©Kenta Hasegawa

▼米色砖石细节，beige brick details ©Kenta Hasegawa

We had designed their first store in Japan on the street of Aoyama which opened in 2010, and the store in Ginza which opened in 2011. The Aesop brand, became well-known and the way the store operates has changed significantly from the time of the first store opened. The first Aoyama store was made as open as possible to actively invite customers to inside. But now the brand became well-known, and many customers visit every day. So, we focused on providing customers enjoyable and stress-free shopping experiences in the new store. We reviewed the ratio between the number of sinks and the number of POS to facilitate the flow of customers. The main POS counter is in the middle of the selling area so that customers whom waiting for the next cashier can make a queue around it without disturbing the area.

▼空间细节，space details ©Kenta Hasegawa

▼平面布置图，layout plan ©Schemata Architects

▼室内立面图，interior elevation ©Schemata Architects

title: Aesop LUCUA 1100
architect: Jo Nagasaka / Schemata Architects
project team: Kohei Hayashi
location: 3F LUCUA 1100, 3-1-3 Umeda Kita-ku Osaka, Japan
usage: Cosmetic shop
construction: D.BRAIN CO.,LTD.
collaboration: BRANCH lighting design（lighting design）
floor area: 102.51㎡
completion: May 2019
photo: Kenta Hasegawa

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