非常感谢 绘造社 将以下内容授权gooood发行。更多关于：Drawing Architecture Studio on gooood.
Appreciation towards Drawing Architecture Studio for providing the following description:

2017年11月1日，由韩国现代汽车设立的现代汽车文化中心Hyundai Motorstudio Beijing在北京798艺术区开幕。绘造社受现代汽车委托，为该中心创作的巨幅全景壁画《798》也正式发表。《798》全幅宽约14.5米，高12.7米，描绘了以798为代表的信息大爆炸背景下的当今城市状态。这是一幅叙事的地图：画中的大部分建筑场所都可以在798艺术区找到其真实的原型。它们被拆解成无数碎片，自由地飞向空中。这股巨大的力量来自城市内在的活力和能量。它将外壳解构，展示出其内部生命的精彩迷宫。《798》是真实世界的想象再现，是无数始终在碰撞、排列、重组的物质空间和时间碎片的重构。

Established by Hyundai Group, Hyundai Motorstudio Beijing was opened in the 798 Art Zone in Beijing on November 1, 2017. The large-scale panoramic mural 798 commissioned by Hyundai and created by Drawing Architecture Studio was officially released at the same time. Around 14.5 meters in width and 12.7 meters in height, the mural takes the 798 Art Zone as the representative to depict the status of today’s city in the context of information overload. The drawing is a narrative map: most architectural renderings in the panorama are based on actual prototypes at 798. The assemblages are shattered, fragmented and free-floating. Enormous power comes from the inherent vitality and energy of the city. Its shell is cracked and broken to reveal the exciting maze of life inside. 798 is an imaginary representation of the real world, a reconstruction of countless fragments of physical space and time, that constantly collide, align and rearrange.

▼壁画位于现代汽车文化中心的临街墙面，the panoramic mural is created for Hyundai Motorstudio in the 798 Art Zone

工厂艺术区的互联网时代
The Internet Era of the Industrial Art Zone

798是一个由废弃工厂区演变为中国最著名的艺术园区的经典案例。在烟囱林立、现代主义工业建筑密布的园区里，大批创意工作者汇聚，各种艺术、文化、商业活动每天都在如火如荼地上演。近几年随着租金上涨，798的商业业态也在发生变化，特别是互联网的高速发展为这个艺术园区带来新鲜的面貌。很多风头正劲、实力雄厚的互联网企业选择在此办公，从而使798的构成更加多元化。共享经济的崛起也在798得到体现。联合办公、Airbnb改变了原有建筑的使用方式，甚至画廊也开到了公寓里。共享单车的迅速普及使其成为最适宜游览园区的交通工具。而网购的火速发展也让各家快递车每天在798里忙碌地穿梭。实体空间的外观和结构都没有发生变化，而内部因为虚拟经济的发展，已经呈现出了彻底或局部的改变。这些新生的场景和活动转化，都成为绘造社在构思《798》时关注的重点。

798 is a best-known case study of how an abandoned factory area was transformed into the most famous art zone in China. Crowds of creative professionals gather and all kinds of art, cultural, and commercial activities are carried out every day inside the art zone which is featured with a forest of chimneys and Modernist industrial architecture. In recent years, the composition of the commercial formats at 798 has varied with the rise of rent. Especially accompanied by the fast development of the internet, a new look has been taken on this art zone. Many famous and well capitalized internet corporations chose to set up their offices in the area, which has diversified the types of business at 798. The rise of sharing economy is also reflected at 798. Co-working and Airbnb modified the way how the original buildings were used. Even galleries were opened at apartments. The rapid spread of bike-sharing system made the bike the best transportation vehicle for touring the art zone. Hundreds of courier tricycles shuttle throughout the art zone every day as the result of booming online-shopping. The outer appearance and structure of the physical space are not changed, but the inner has been completely or partially transformed due to the development of virtual economy. Such new changes in environment and activities all became the focal points when DAS conceived the creation of 798.

▼壁画如实记录了798园区中的代表性建筑和环境，most architectural renderings in the panorama are based on actual prototypes at 798

回溯式的城市幻想
A Retrospective Imagination on Cities

除了如实记录798园区中的代表性建筑和环境，大量幻想的场景经过绘造社的设计，被植入《798》中，与现实的环境无缝衔接。这些想象并非如科幻电影里对未来城市的幻想，而是基于“黄金一代”先锋建筑文化所展开的回述式构想。Archigram的Plug-In City、OMA的The City of the Captive Globe、Cedric Price的Fun Place、John Hejduk的Security，Bernard Tschumi的Parc de la Villette等建筑大师对城市的想象带给绘造社丰富的灵感。这些设计被赋予画廊、住宅、剧场、办公等实际的功能，在《798》中获得重生，与现实中的元素一起构成了绘造社想象中的798。绘造社通过对建筑大师们经典构想的重画，将建筑文化的先锋精神带入了798。

Apart from the objective documentation on some representative buildings and environment at 798, a great number of imaginative scenes were designed by DAS and transplanted into 798 to seamlessly join the views from the reality. These imaginations are not ideas for future cities like those featured in sci-fi movies, but are retrospective formulations based on the avant-garde architectural culture from the “golden generation”. Some master architects’ imagination on cities, e.g. Plug-In City by Archigram, The City of the Captive Globe by OMA, Fun Place by Cedric Price, Security by John Hejduk, and Parc de Villette by Bernard Tschumi, heavily inspired DAS. These concepts were given practical functions as gallery, residence, theatre, or office and gained new life in 798 by constructing DAS’ imaginary 798 together with the elements from the reality. By re-drawing the classic concepts from the master architects, DAS brought the avant-garde spirit of architectural culture into 798.

▼《798》是对轴测图作为绘画形式的再挖掘，798 is a further study on axonometric projection as a form of drawing

建筑画的轴测传统的延续
The Continuation of Axonometric Tradition in Architectural Drawing

《798》是对轴测图作为绘画形式的再挖掘。至上主义大师El Lissitzky首先将轴测图引入绘画创作，在他看来轴测图是对物体的空间关系的准确描述，是建构性。他的作品是绘画与建筑的中介（proun）。Daniel Libeskind继承轴测的传统，他在《Micromegas》组画中将这一传统极端化，将多种平行投影坐标系混合，创造出复杂而矛盾的空间迷宫。798受到《Micromegas》的影响，可以被看作是后者的具像化重构——《Micromegas》中的点被变成《798》里的家具、雕塑；线被变成道路、管道、烟囱；面被变成墙、广场；空间被变成咖啡厅、画廊、厂房。在最终的画面表现上，绘造社亦借鉴了波普艺术的创作风格，以扁平化的造型、精简的线条和鲜明的色彩让《798》具有通俗化的审美。

798 is a further study on axonometric projection as a form of drawing. The Suprematism master El Lissitzky was the first to introduce axonometric projection into the creation of painting. To him, axonometric projection is constructive by its accurate description about the spatial relation of the objects. He called his works “proun” which means “the station where one changes from painting to architecture”. Daniel Libeskind continued with this axonometric tradition and pushed it into extremes in his work of Micromegas in which axonometric projection with different coordinate systems are mixed to create a complex and contradictory spatial labyrinth. 798 is very much influenced by Micromegas and could be considered as a figurative reconstruction of the latter: the points in Micromegas become furniture and sculpture in 798; the lines become streets, pipes, and chimneys; the surfaces become walls and squares; and the space become cafes, galleries, and factories. For the final representation, DAS also used Pop Art paintings as a reference and added some popularized aesthetics into 798 with flat style, simple lines, and bright colors.

▼扁平化的造型、精简的线条和鲜明的色彩让《798》具有通俗化的审美， DAS added some popularized aesthetics into 798 with flat style, simple lines, and bright colors

绘画与建筑关系的再思考
A Rethinking on the Relation Between Drawing and Architecture

如果说《798》作为绘画本身体现了经典建筑先锋文化和设计对于当代建筑绘画的持续启示，那么画面之外《798》的实际呈现则再次探讨了绘画与建筑的关系。《798》所在的现代汽车文化中心的建筑改造设计由总部位于纽约的2×4完成。与《798》画面的繁复和夺目形成鲜明对比的，是文化中心建筑本身所传递的简练和低调的美感。由于798园区严格的老建筑保护规则，原有的普通红砖外观必须被保留，因此设计的重心偏于对室内功能、材料、细节的推敲。然而通过最大沿街墙面上的巨型壁画，文化中心依然轻松地成为了798新的地标。这样的处理手法令人想起文丘里的美国国家橄榄球名人堂方案设计（也称为“广告牌”方案）。在这里，“广告牌”变成了《798》壁画；“广告牌”背后的名人堂，变成了现代汽车文化中心的展厅。

If 798, as a drawing itself, exemplifies the continuous inspiration by classic avant-garde architectural culture and design on contemporary architectural drawing, then beyond the drawing, the realization of 798 once again studies the relation between drawing and architecture. The renovation design of the Hyundai Motorstudio building where the mural is located is by New York-based design company 2×4. In marked contrast to the complexity and dazzle displayed by the mural, the design of the building is a model of concise and understated beauty. Resulted from the strict architecture preservation terms at 798, the original ordinary red-bricked façade must stay untouched. Therefore, the focus of the design was put on the design for interior programs, materials, and details. However, the Motorstudio was still able to become the new landmark in 798 without too much difficulty by presenting the large mural on its biggest wall facing the main street. Such a solution reminds of the design proposal of National College Football Hall of Fame by Robert Venturi, which is also known as the “billboard” proposal. Here, the “billboard” becomes the mural 798 and the Hall of Fame behind the “billboard” becomes the mural 798 and the Hall of Fame behind the “billboard” becomes the exhibition space of Hyundai Motorstudio.

▼巨幅全景壁画使汽车文化中心成为了798新的地标，the Motorstudio was able to become the new landmark in 798 by presenting the large mural on its biggest wall

由此，这张壁画与建筑的关系在三个层次上展开：它首先是一件建筑尺度的城市公共空间艺术作品；其次，它作为建筑材料——“彩色的砖”构成建筑的主立面。《798》的制作采用专用于粗糙墙面的3M膜，与砖纹肌理完美结合，保留了建筑表面的材料质感，也可以被看作建筑材料的一部分；最后，它作为“广告牌”，成为建筑的核心构成元素。从西斯廷礼拜堂到鹿特丹Markthal，巨幅绘画对于建筑，或是作为信息的传达，或是作为表面的装饰，都成为空间中最引人瞩目的元素。从文丘里的“广告牌”方案到藤森照信的“看板建筑”，扁平化的、内容丰富的立面被刻意地突出出来，将立体的空间体验简化为更直观的平面呈现。而在社交网络盛行，是否Instagramable成为评价一个空间的考量因素的当下，这种刻意的扁平化处理手法有了更多的意义。人们比任何时候都渴望直接的、富有冲击力的、值得分享的视觉体验。毫无疑问，绘画凭借其在内容、尺度、表现手法等多方面的灵活性，在打造独特的视觉体验方面有着先天的优势。因此，绘画与建筑两者间的相互成就显得更加顺理成章，这也可以被看作是当下建筑文化对互联网的积极回应。而《798》与现代汽车文化中心就是这样一个非常典型的案例。

Thus, the relation between the mural and building unfolds in 3 levels. Firstly, the mural is an urban public artwork on an architectural scale; secondly, it constructs the main elevation of the building as a construction material – color brick. A film produced by 3M specially for rough surface was used for the printing of 798. As the finished mural perfectly fits into the texture of the brick wall and the original touch of the architectural surface remains, the mural could be seen as part of the construction material. And finally, the mural becomes the key component of the architecture as a “billboard”. From Sistine Chapel to Markthal Rotterdam, the large-format murals have always become the most eye-catching element in the space either as a communication for messages or the surface decoration to the architecture. From Venturi’s “billboard” proposal to the Billboard Architecture categorized by Terunobu Fujimori, the flattened and content-rich façade is deliberately highlighted and the three-dimensional spatial experience is simplified into a more straightforward and flattened display. At the present when being Instagrammable has become a criterion for evaluating a space with the popularity of social network, such an intentional flattening approach makes more sense. More than ever, people are anxious for direct, overwhelming visual experiences that are worth to share. Undoubtedly, drawing has its natural advantages in creating unique visual experiences with its flexibility in content, scale, and representational style. Therefore, it becomes more logical that the drawing and architecture would accomplish each other, also as an active response to the internet from the current architectural culture. The case of the mural 798 and Hyundai Motorstudio is just such an example.

《798》

创作团队：
李涵 / 胡妍 / 张欣桐 / 陈鹏宇 / 邓璐 / 邱晓翰 / 张宸 / 张懋 / 罗森 / 胡悦 / 栗韵清 / 刘力源 / 赵晨璋 / 黄唐子 / 叶子辰
摄影：绘造社
Project Team:
Li Han / Hu Yan / Zhang Xintong / Chen Pengyu / Deng Lu / Qiu Xiaohan / Zhang Chen / Zhang Mao / Luo Sen / Hu Yue / Li Yunqing / Liu Liyuan / Zhao Chenzhang / Huang Tangzi / Ye Zichen
Photography: Drawing Architecture Studio

More: 绘造社 / Drawing Architecture Studio ，更多关于：Drawing Architecture Studio on gooood

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